Program Lead, Creative X Program Management

Meta; Los Angeles (CA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health insurance

Free meals

Wellness programs

Job summary

Meta seeks a Senior Program Manager for Creative X to lead strategic creative projects across marketing and product teams. You will forecast work, ensure alignment with marketing goals, and collaborate with cross-functional partners to deliver high-impact creative programs.

The role supports Reality Labs initiatives including VR and wearables, requiring strong stakeholder management, data-driven decisions, and a strong grasp of AI-enabled workflows.

Qualifications

• 8+ years of program/project management experience in creative agency or in-house brand/marketing.
• Proven track record of building creative programs impacting a brand trajectory.
• Excellent written and verbal communication; ability to present clearly and concisely.
• Ability to lead teams, build consensus, and manage conflicts.
• Experience in fast-paced, ambiguous environments with stakeholder dynamics in a large, matrixed org.
• Strong analytical skills to interpret data, identify trends, and make data-driven decisions.
• Understanding and use of AI tool capabilities and limitations, demonstrated through professional or self-directed experience.
• Judgment in the use of AI in creative work; knowing when to use it and how to refine AI-assisted output.
• Experience actively seeking out new AI knowledge and skills; staying current with emerging AI technologies.
• Brand management or brand strategy experience

Responsibilities

• Planning: Understand brand strategies and connect to business objectives.
• Influence Marketing GTM plans to develop and implement creative programs aligned with objectives.
• Plan and prioritize projects and coordinate resourcing needs for all programs.
• Lobby and win support for new, innovative initiatives and/or ways of working.
• Build and maintain relationships with internal and external stakeholders.
• Consult with cross-functional teams as the creative SME across initiatives and to share best practices.
• Manage relationships with external agencies globally, ensuring contractual requirements are met.
• Communicate program status, risks, and issues to stakeholders clearly and concisely.
• Define scope, deliverables, team resourcing, budget forecasting and actualization at the project level.
• Analyze market trends, consumer insights, and business metrics to refine program strategies.
• Monitor program performance, identify areas for improvement, and implement corrective actions.
• Manage program budgets, including forecasting, spend tracking, and cost control.
• Manage creative reviews with key stakeholders and executive leadership.
• Anticipate program needs; prioritize competing needs with a broad perspective to identify strategic solutions.

Skills

Program management

Brand strategy

Communication

Leadership

Analytical skills

AI capabilities

AI risk & ethics

Stakeholder management

Education

Bachelor's degree

Job description

ABOUT OUR TEAM

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp, and our hardware products.

Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including innovative creative experiences that push the boundaries of traditional advertising.

We believe in attracting and nurturing world-class talent with a focus on collaboration, community, and career development. We have developed effective collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products.

ABOUT THIS ROLE

Creative X Program Managers are a team of strategic creative leaders who work closely with marketers and product teams to plan and manage creative projects. Program Managers forecast work, ensure that it is strategically aligned with marketing goals, mitigate issues and collaborate with cross-functional counterparts. This role will support the Reality Labs business, including VR and Wearables hardware products.

Responsibilities

• Planning
• Understand the overall company brand strategy, the various product-specific brand strategies, and how they all connect to the business
• Influence Marketing GTM plans to develop and implement creative programs, ensuring alignment with company/business objectives and strategic/creative direction
• Plan and prioritize projects and coordinate resourcing needs for all programs based on impact, business objectives, and team availability
• Effectively lobby and win support for new, innovative initiatives and/or ways of working
• Partnership
• Build and maintain strong relationships with internal (Creative X, Marketing, Product) and external (EssilorLuxottica, agencies, partnerships) stakeholders
• Consult with cross-functional teams as the creative SME across initiatives and to share creative best practices
• Manage relationships with external agencies globally, ensuring they meet contractual requirements and deliver high-quality products or services
• Clearly and concisely communicate the program's status, risks, and issues to stakeholders
• Execution
• Define scope, deliverables, team resourcing, budget forecasting and actualization at the project level
• Analyze market trends, consumer insights, and business metrics to refine program strategies and ensure effectiveness
• Monitor program performance, identify areas for improvement, and implement corrective actions
• Manage program budgets, including forecasting, spend tracking, and cost control
• Manage creative reviews with key stakeholders and executive leadership
• Anticipate program needs; prioritizing competing needs by taking a broad perspective to problems and identifying strategic and creative solutions

Qualifications

• 8+ years of experience in program/project management at a creative/design agency and/or in-house brand/marketing team
• Proven track record of building creative programs that have demonstrably impacted a brand's trajectory
• Excellent written and verbal communication skills, with the ability to present information clearly and concisely
• Ability to lead and motivate teams, build consensus, and manage conflicts
• Experience working autonomously in a fast-paced, ambiguous environment, managing stakeholder dynamics in a large, matrixed organization
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions
• Understanding and use of AI tool capabilities and limitations, demonstrated through professional or self-directed experience
• Judgment in the use of AI in creative work. Knowing when to use it, when to rely on traditional tools, and how to edit/refine AI-assisted work to reach a high-quality final output
• Experience actively seeking out new AI knowledge and skills; understanding of how AI is reshaping work and experimenting with emerging AI technologies
• Highly organized and process-oriented
• Bachelor's degree in a relevant field and/or equivalent
• Must be eligible to work in the United States Experience exploring and adopting emerging platforms and technologies, and experience in creating new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Brand management or brand strategy experience