Product PR Lead | Digital-First Biotech Growth

Roche; South San Francisco (CA); On-site; USD 107,000 - 198,000; Full time

Job summary

Genentech is seeking a Manager of Product Public Relations to drive digital-first, multi-channel campaigns for late-stage assets. You will shape communications strategies, partner with cross-functional teams, and influence senior leadership with data-driven storytelling.

You will craft content for social media and gene.com, develop influencer programs, and measure impact with KPIs. This role requires collaboration across Commercial, Legal, and Medical Affairs with a strong results focus.

Qualifications

• Bachelor’s degree in journalism, public relations, marketing, or communications.
• 6–8 years delivering high-impact communication strategies in a global setting.
• Strong stakeholder management in a matrixed organization with cross-border collaboration.

Responsibilities

• Support the Product Public Relations team to execute plans for therapy areas and brands.
• Implement end-to-end communications using earned media, social, and influencer relations.
• Serve as a PR expert for one or more products and understand brand objectives.
• Plan content for corporate digital channels ( social, gene.com ) and manage channels.
• Develop and execute influencer strategies that align with brand goals.
• Engage proactively with media and external stakeholders; manage inquiries.
• Collaborate with Commercial, Public Affairs & Access, Legal and Regulatory teams.

Skills

Stakeholder management

Social media experience

Agile team work

Multitasking under pressure

Interpersonal skills

Relationship building

Effective communication

Travel readiness

Education

Bachelor’s degree in journalism, PR, marketing, or communications

Job description

Genentech is seeking a Manager of Product Public Relations to drive digital-first, multi-channel campaigns for late-stage assets. You will shape communications strategies, partner with cross-functional teams, and influence senior leadership with data-driven storytelling.

You will craft content for social media and gene.com, develop influencer programs, and measure impact with KPIs. This role requires collaboration across Commercial, Legal, and Medical Affairs with a strong results focus.