Senior Digital Media Operations Product Manager

Genentech; South San Francisco (CA); On-site; USD 137,000 - 254,000; Full time

Job summary

Genentech in South San Francisco, onsite with a hybrid schedule (3 days on campus), is seeking a Business Product Manager for Media & Social Operations. You will own end-to-end roadmaps for asset trafficking, social listening, QA automation, and knowledge insights, partnering with marketing, agencies, and offshore production to enable self-serve, scalable campaigns with quality and compliance.

The role requires 5+ years in product or operations, strong analytics, and fluency with digital media

Qualifications

• Bachelor's degree in business, technology, operations, marketing, or a related field.
• At least 5 years of experience, with 3+ years in product management, product operations, or digital product roles.
• Strong analytical and problem-solving skills with experience in experimentation and optimization.
• Exceptional communication and presentation skills; ability to translate complexity into clear requirements.
• Experience with media operations, marketing technology, or adtech ecosystems; deep familiarity with digital media platforms.

Responsibilities

• Own end-to-end product roadmaps for media and social operations tools.
• Define clear product requirements, epics, and acceptance criteria; prioritize backlog.
• Partner with IT on roadmap prioritization and validate outcomes during business reviews.
• Translate stakeholder feedback into actionable requirements and track KPIs.
• Coordinate with marketing, agencies, and production teams as the primary liaison.
• Drive continuous improvement through post-launch analysis and user feedback.

Skills

Analytical skills

Problem-solving

Communication

Presentation skills

Digital media platforms familiarity

Education

Bachelor's degree in business, technology, operations, marketing, or related field

Tools

Marketing automation platforms

Campaign management systems

Media workflow tools

Job description

Genentech in South San Francisco, onsite with a hybrid schedule (3 days on campus), is seeking a Business Product Manager for Media & Social Operations. You will own end-to-end roadmaps for asset trafficking, social listening, QA automation, and knowledge insights, partnering with marketing, agencies, and offshore production to enable self-serve, scalable campaigns with quality and compliance.

The role requires 5+ years in product or operations, strong analytics, and fluency with digital media