Product Public Relations Lead, Digital-First

Genentech; San Francisco (CA); On-site; USD 107,000 - 198,000; Full time

Job summary

Genentech is seeking a Manager, Product Public Relations to support the development and execution of multi-channel communications for a fast-paced, digital-first environment. You will work under the Senior Director of Product Public Relations to shape launch plans, influence senior leadership, and drive metrics across therapy areas and brands.

The role emphasizes storytelling across earned media, influencer partnerships, and owned channels while collaborating with Commercial, Medical Affairs,

Qualifications

• Bachelor's degree in journalism, public relations, marketing or communications.
• 6–8 years delivering high-impact communication strategies in a global org.
• Strong stakeholder management in a matrixed organization.

Responsibilities

• Support the Product Public Relations team to execute plans for therapy areas and brand objectives.
• Leverage earned media, sponsored content, social media, influencer relations and owned media to engage media and other stakeholders.
• Serve as PR expert for one or more products/pipeline assets with deep understanding of brand objectives.
• Plan and create content for corporate digital channels (social, gene.com).
• Develop and execute influencer strategies aligned with brand goals.
• Perform basic media relations: pitching, inquiries, monitoring and relationship building with select media.
• Collaborate with Commercial, Public Affairs & Access, Medical Affairs, Legal and Regulatory and cross-functional teams.

Skills

Stakeholder management

Social media strategy

Agile teamwork

Multitasking under pressure

Interpersonal skills

Self-starter

Domestic travel

Education

Bachelor's degree

Job description

Genentech is seeking a Manager, Product Public Relations to support the development and execution of multi-channel communications for a fast-paced, digital-first environment. You will work under the Senior Director of Product Public Relations to shape launch plans, influence senior leadership, and drive metrics across therapy areas and brands.

The role emphasizes storytelling across earned media, influencer partnerships, and owned channels while collaborating with Commercial, Medical Affairs,