Strategic Activation & Engagement Lead (Principal)

Genentech; South San Francisco (CA); Hybrid; USD 153,000 - 284,000; Full time

Job summary

Genentech seeks a Principal Activation & Engagement Lead to drive complex operational transformations across the Public Affairs & Access organization. You will design and execute change initiatives, onboard brand teams, and partner with L&SD to build tailored capabilities and training.

You will lead champion networks, optimize workflows, and measure engagement health while collaborating across functions to scale capabilities.

Qualifications

• Bachelor’s degree required; MBA or related graduate‑level degree is a plus.
• Minimum of 8 years total professional experience, including at least 6 years in sales, market access, or customer insights.
• Proven experience with sole ownership of commercial tactics, from strategy to execution.
• Demonstrated ability to lead complex change management initiatives.
• Strong cross‑functional collaboration, coaching, and enterprise thinking.

Responsibilities

• Drive end-to-end change management through current-to-future state transitions.
• Deliver tailored training programs with Learning & Skill Development (LSD).
• Lead champion networks and provide direct coaching to brands.
• Optimize operational workflows and model best practices across PAA.
• Partner with cross-functional teams to scale capabilities and platforms.
• Measure engagement health and report change adoption metrics.
• Lead special projects, workshops, and cross-brand alignment sessions.

Skills

Change leadership

Cross-functional collaboration

Strategic thinking

Project management

Vendor management

Business acumen

Communication

Coaching teams

Leadership

Enterprise mindset

Education

Bachelor’s degree

MBA or related graduate-level degree

Job description

Genentech seeks a Principal Activation & Engagement Lead to drive complex operational transformations across the Public Affairs & Access organization. You will design and execute change initiatives, onboard brand teams, and partner with L&SD to build tailored capabilities and training.

You will lead champion networks, optimize workflows, and measure engagement health while collaborating across functions to scale capabilities.