Graduate Product Marketing Manager: Global Monetization

TikTok Inc.; San Jose (CA); On-site; USD 76,000 - 128,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Job summary

TikTok is seeking a Product Marketing Manager - Graduate for Global Monetization Product and Technology, with a 2027 start date in San Jose. This program offers exposure to product strategy, go-to-market planning, and cross-functional collaboration across marketing, product, and sales teams.

You will work on understanding global advertising ecosystems, support product launches, and develop marketing materials to drive advertiser adoption and ROI.

Qualifications

• Individuals who are completing or have recently completed a Bachelor's degree in computer science or a related discipline.
• Strong analytical and structured problem-solving skills, with the ability to turn data, customer feedback, and market signals into actionable recommendations.
• Excellent written and verbal communication skills, with the ability to explain complex product concepts clearly to cross-functional audiences.
• Demonstrated interest in product marketing, product strategy, digital advertising, technology platforms, or go-to-market strategy.
• Ability to work collaboratively in a fast-paced, cross-functional environment and manage multiple priorities with strong ownership.
• Outcome-oriented mindset with attention to detail, curiosity about customer needs, and a willingness to learn quickly.

Responsibilities

• Develop a strong understanding of global advertising ecosystems, customer segments, market trends, and competitive landscapes; translate findings into product positioning, go-to-market recommendations, and business opportunities across markets.
• Partner with Product, Sales, Marketing, Operations, Data Science, and regional teams to support product launches, adoption programs, and customer-facing narratives for monetization products and solutions.
• Conduct quantitative and qualitative analysis to identify customer pain points, evaluate product-market fit, track launch performance, and generate insights that inform roadmap prioritization and go-to-market strategy.
• Create clear product marketing materials, including positioning briefs, launch playbooks, sales enablement content, customer education materials, and performance readouts for internal and external stakeholders.
• Support end-to-end project execution from 0 to 1, including defining goals, coordinating cross-functional workstreams, managing timelines, identifying risks, and driving follow-through against business outcomes.
• Serve as a bridge between market-facing teams and product teams by collecting customer feedback, synthesizing frontline insights, and helping shape scalable solutions for advertisers and partners.

Skills

Strong analytical skills

Excellent communication

Product marketing

Cross-functional collaboration

Go-to-market strategy

Data-driven decisions

Education

Bachelor's degree in computer science or related field

Job description

TikTok is seeking a Product Marketing Manager - Graduate for Global Monetization Product and Technology, with a 2027 start date in San Jose. This program offers exposure to product strategy, go-to-market planning, and cross-functional collaboration across marketing, product, and sales teams.

You will work on understanding global advertising ecosystems, support product launches, and develop marketing materials to drive advertiser adoption and ROI.