Product Marketing Specialist II

Southwire Company; Carrollton (GA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

401k with Matching

Insurance Packages (Health, Life, and

Paid Time Off & Holidays

Long & Short-Term Disability

Tuition Reimbursement Programs

Advancement & Professional Growth

Job summary

Southwire Company, LLC, a leader in wire and cable production, seeks a marketing professional to coordinate product initiatives and develop strategies across the product line. You will drive programs, pricing, and promotions with cross-functional teams to maximize profitability and market impact.

Your role emphasizes data-driven decision making, market research, and strong collaboration with engineering, sales, and product teams to deliver value to customers and growth for the business.

Qualifications

• Bachelor's degree in Marketing, Engineering, Business, or related field.
• 2–4 years of experience in marketing, engineering, business, or sales.
• Willingness to travel up to 25%.
• Strong analytical and market research capabilities.

Responsibilities

• Coordinate product-related processes across systems and updates.
• Analyze product data to provide insights on performance and trends.
• Develop and execute marketing programs including pricing and promotions.
• Collaborate with cross-functional teams to improve profitability and innovation.
• Create product documentation, user guides, and training materials.

Skills

Market Research

Analytical Skills

Value Propositions

Forecasting

Ideation

User Research

Business Acumen

Education

Bachelor's Degree in Marketing, Engineering, Business, or related field

Job description

Southwire Company, LLC, a leader in wire and cable production, seeks a marketing professional to coordinate product initiatives and develop strategies across the product line. You will drive programs, pricing, and promotions with cross-functional teams to maximize profitability and market impact.

Your role emphasizes data-driven decision making, market research, and strong collaboration with engineering, sales, and product teams to deliver value to customers and growth for the business.