Product Marketing Specialist, Event Marketing

Bio-Techne; United States; On-site; USD 44,000 - 73,000; Full time

Job summary

A leading company in biotechnology seeks a Product Marketing Specialist to drive marketing events and enhance customer engagement. This key role involves collaboration with various teams to manage trade shows, plan events, and ensure adherence to brand guidelines. The ideal candidate will have experience in event management and a background in life sciences.

Benefits

Competitive insurance benefits starting on day one

401k plans and employee stock purchase plan

Mentorship and promotional opportunities

Paid time off and holidays

Qualifications

• Minimum 3 years in event management and marketing communication.
• Experience with marketing and voice of customer (VOC).

Responsibilities

• Deploy engaging customer events to support education and lead generation.
• Measure event performance and implement improvements.
• Coordinate logistics effectively with external partners.

Skills

Event management

Communication

Project Management

Analytical skills

Education

Bachelor’s degree in Biology, Biochemistry or related discipline

Job description

Product Marketing Specialist, Event Marketing

Product Marketing Specialist, Event Marketing

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By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Pay Range

$44,300.00 - $72,950.00

Product Marketing Specialist – Event Marketing

Position Summary

We are looking for an experienced Product Marketing Specialist to support the execution of marketing events for the Reagents Solutions Division (RSD). In this role, you will be a key member of the RSD Product Marketing team and will work with a broad team, across multiple programs, and support our commercial partners to contribute to the overall growth of the RSD business. You will drive the deployment of marketing events, organization of marketing collateral, support the marketing of events, vendor management and process efficiency.

Key Responsibilities

• Deploy engaging customer events to support education and reagent solutions lead generation.
• Generate, deploy and support the organization of outbound marketing material (pre-, at- and post-event promotional assets, brochures, emails, web pages).
• Lead and manage tradeshow planning and prioritization processes
• Execution of marketing events both virtual and face-to-face, including tradeshows, conferences, vendor days and roadshows in strict adherence to brand guidelines, marketing budget and schedule.
• Measure event performance and implement continual improvements to exceed event targets
• Work closely with the corporate and regional Tradeshow teams, Product Marketing, Product Management and Commercial teams to align on event strategies and drive tactical execution of supporting marketing efforts.
• Coordinate logistics effectively with external partners- suppliers, creative agencies, vendors, who are critical for events’ and campaigns’ success.
• Serve as primary point of contact at events and onsite customer feedback capture.
• Ensure adherence to established Bio-Techne brand and messaging guidelines for all inbound and outbound communications.
• Monitor and maintain the marketing inventory- literature, banners, stands, merchandise, etc. to ensure smooth execution of events.
  
  

Education And Experience

• Bachelor’s degree in Biology, Biochemistry or related discipline.
• Proven experience of min 3 years in event management and marketing communication.
• Experience with marketing and voice of customer (VOC).
  
  

Knowledge, Skills And Abilities

• Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
• Exceptional communication skills as well as analytical, project management and planning skills necessary.
• Excellent written and verbal English language skills.
• Capable to work in a cross functional marketing team.
• Capable to identify and introduce processes to streamline marketing operations thus driving productivity.
• Ability and willingness to work independently taking full ownership for assigned projects.
• Demonstrated ability to understand field needs, attitudes and interact with sales teams and customers.
• Strong business acumen and customer focus are essential.
• Travel is required (25%)
  
  

Why Join Bio-Techne

• We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
• We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
• We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
• We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
• We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.
• We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
  
  

Bio-Techne is an E-Verify Employer in the United States.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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