Digital Marketing Specialist

Spectrum Brands, Inc; United States; Remote; USD 50,000 - 130,000; Full time

Job summary

An exciting opportunity to join a leading company as an eCommerce Marketing Specialist, where you'll drive online sales through strategic media campaigns on platforms like Amazon and Walmart. This role requires strong communication and data analysis skills to optimize marketing strategies effectively. You'll collaborate with various teams to enhance brand visibility and sales performance, ensuring the growth of the Global Home Care business unit.

Qualifications

• Minimum of 3 years’ experience in eCommerce Media or equivalent field.
• Proven experience developing standardized reporting and presenting to stakeholders.
• Experience managing multiple tasks and deadlines across a portfolio of brands.

Responsibilities

• Manage retailer sponsored search campaigns across platforms.
• Develop and analyze return on investment metrics.
• Collaborate with internal teams to create media strategies for marketing plans.

Skills

Communication

Data Analysis

Digital Media Strategy

Collaboration

Organizational Skills

Education

Bachelor's degree in Communications, Marketing, Analytics, or equivalent

Tools

Amazon Media Platform

Walmart Native Media Platform

Job description

Join to apply for the eCommerce Marketing Specialist role at Spectrum Brands, Inc

Join to apply for the eCommerce Marketing Specialist role at Spectrum Brands, Inc

Division Information

The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top-notch quality to consumers with our well-recognized brands including Spectracide, Hot Shot, Cutter, Repel, Black Flag, Garden Safe, EcoLogic and Liquid Fence.

Job Summary

The eCommerce Associate Media Manager will lead the strategy, techniques, and tactics used to increase online revenue through our paid media efforts across Amazon, Walmart and emerging retailer media platforms. In addition to understanding the digital media landscape, you’ll be expected to execute media spends in-platform.

Reporting to the eCommerce Media Sr. Manager, this position will be focused on the Global Home Care business unit and work closely with the eCommerce Sales and Marketing teams as well as our media partners. This role is an integral part of an in-house eCommerce media team to drive direct performance results for the Global Home Care business unit.

Primary Duties & Responsibilities

(80%) Campaign Execution & Reporting

Manage retailer sponsored search campaigns while playing a major role in developing and supporting the overall media strategy.

Build and manage digital campaigns (search) across Amazon, Walmart and emerging platforms to drive conversion on retailer websites through sponsored product ads

Collaborate with retail display counterpart to ensure cohesive strategy across the phases of the funnel

Co-develop automated reporting to streamline processes, audit current campaign structure, conduct keyword research and document strategy and process of the team’s campaign approach

Lead bi-weekly status calls with internal stakeholders and capture follow ups

Using real time data—analyze & identify insights to deliver incremental and profitable growth for our brands via retail search and display

Be a platform expert on retail media trading platforms – understand and share new or scalable capabilities, utilize existing tools to drive retail media KPIs

Utilize supplemental reporting and audiences within Amazon Marketing Cloud to drive conversion

Be a thought leader and help us transform what winning looks like via new ideas, processes, and outside-the-box thinking

Collaborate and partner with retailers with post campaign analysis to influence future digital campaign strategy

Develop annual budget and allocate across brands, categories, retailers, and campaigns to align with business objectives and goals

Develop digital marketing and media strategies for joint online sales and marketing plans. Partner closely with sales, marketing and creative teams

Create and execute eCommerce media recommendations to support new product launches and tentpole campaigns within the integrated marketing plans

Develop and analyze return on investment metrics and campaign analytics

• Work closely with the Consumer Insights and Analytics Team to project and track ROI and campaign KPIs
• Develop KPI benchmark tracker by platform
• Participate in weekly and monthly meetings with stakeholders to share results, insights and learnings
• Create standardized reporting that translates data into actionable insights and present regularly at Monthly Business Reviews with Brand and Sales stakeholders
• Communicate with internal stakeholders on trends and pacing, and deliver results against key KPIs
• Manage campaign optimization efforts and effective digital marketing platform usage
• Lead the Global Home Care media relationship with Amazon, Walmart and other strategic retail partners as appropriate
  
  

(20%) Other

• Track, code and manage invoices, client budgets and spend pacing
• Develop strong relationships across internal, agency, and platform/publisher partners
• Monitor consumer and competitive landscape for trends and digital best practices
• Share best media practices across cross-functional partners
• Proactively look for ways to build efficiencies and automation into the team workflows, partner with manager to implement those recommendations
  
  

Education and Experience Profile

• Bachelor's degree in Communications, Marketing, Analytics, or equivalent
• Minimum of 3 years’ experience in eCommerce Media, Digital Media or equivalent field
  
  

Required Skills

• Strong communicator who can bridge the gap between data and strategy. Proven experience developing standardized reporting and presenting to stakeholders
• Excellent written and verbal communication skills, as well as strong collaboration abilities enabling relationships with the team
• Entrepreneurial spirit - an insatiable curiosity to learn
• Able to digest, analyze, and visualize large sets of data
• Strong organizational skills and attention to detail.
• Strategically-minded with in-depth “hands-on keyboard” experience in B2C industries, preferably CPG
• Previous experience with Amazon and Walmart native media platforms and media mix
• Proven experience taking data-driven approaches to build marketing / media strategy
• Experience managing portfolio of brands, showing ability to handle multiple tasks, priorities, and deadlines
  
  

Work Environment

Working conditions are normal for a remote role.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wholesale Building Materials, Computers and Electronics Manufacturing, and Manufacturing

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