Marketing Specialist

Medimaps Group; Town of Texas (WI); Remote; USD 70,000 - 100,000; Full time

Job summary

A leading company in the healthcare innovation sector is seeking a U.S. Marketing Specialist to bolster its growth in the USA. This role involves managing lead generation campaigns and coordinating events, leveraging advanced tools and strategies to drive success at the intersection of healthcare and technology. Ideal candidates will have a background in B2B marketing, exceptional communication skills, and experience with digital marketing tools.

Qualifications

• 3+ years of B2B marketing experience, ideally in healthcare or SaaS.
• Comfortable utilizing digital marketing tools and lead generation techniques.
• Excellent project management and multi-tasking abilities.

Responsibilities

• Manage lead generation and digital campaigns to support pipeline growth.
• Plan and execute company presence at industry events.
• Optimize marketing automation tools and maintain CRM processes.

Skills

Lead Generation Campaigns

Event Management

Digital Marketing

Communication Skills

Project Management

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

Salesforce

Hubspot

Mailchimp

Google Ads

Google Analytics

Job description

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The medimaps group is a pioneering leader in developing Software as a Medical Device (SaMD) solutions, using advanced AI to enhance diagnostic accuracy and improve patient outcomes. With a global presence spanning the US, Europe, and other regions, we are at the forefront of healthcare innovation, dedicated to transforming medical imaging and leading advancements in bone health diagnostics.

Location : Ideally located close to Austin, Texas

Start Date : asap or as agreed

Contract: Full time employment, remote/hybrid

IMPORTANT: Please ONLY Apply if you have a minimum of 3 years commercial experience in a general marketing role that includes the management of Lead Generation Campaigns and Event Managment.

MISSION :

For its US Commercial Operations, Medimaps is seeking a U.S. Marketing Specialist to accelerate growth in the USA. Reporting directly to the Director of Market Strategy USA with a dotted line to the Global VP of Marketing, we are looking for a hands-on, agile Marketing Specialist to help drive lead generation and manage events at the intersection of healthcare and technology. In this role, you’ll wear many hats - from executing digital campaigns to organizing industry events - while working closely with sales, product, and clinical teams. If you're passionate about marketing innovation in a mission-driven environment, we’d love to hear from you.

KEY RESPONSIBILITIES:

Lead Generation & Digital Campaign Execution (50%)

• Launch and manage targeted email campaigns, digital ads, and landing pages to support pipeline growth
• Help maintain and optimize CRM and marketing automation tools (e.g., Salesforce)
• Track lead metrics and assist in reporting on campaign effectiveness (e.g., MQLs, CPL, conversions)
• Collaborate on SEO, paid search, and social media efforts to drive traffic and engagement
• Use SalesForce, Hubspot, Mailchimp and other email campaign tools (e.g. ActiveCampaign, Convertkit, GoogleAds, GoogleAnalytics, Google Data Studio etc.) to manage leads, track sales activity, track performance, optimize future campaigns and nurture relationships.

Event Support & Execution (30%)

• Develop Medimaps Group US event calendar in conjunction with the Director of Market Strategy, the Global VP of MarCom and the US Sales Team
• Help plan and execute our presence at industry events, conferences, and webinars
• Own event logistics from start to finish - including registration, materials, booth coordination, shipping, etc.
• If required, create specific customer-facing marketing materials such as brochures, conference materials and social media content, aligned with company brand guidelines.
• Contribute content of social media related to the tradeshows/events in collaboration with Global Marketing
• Establish pre-event goals and conduct post-meeting analysis of success metrics combined with recommendations to improve tradeshow/event performance and determine scope of future participation.
• Support pre-event promotions and post-event lead handoff to sales
• Draft content for digital campaigns, newsletters, event promos, and social posts
• Work closely with the design team, product experts, and sales to create marketing assets and messaging
• Bring new ideas to the table for demand generation, content themes, and campaign testing
• Use a range of tools such as Canva, Adobe Creative Cloud, Monkey Survey, Slack etc. to create visuals and content for campaigns, understand the needs of leads and refine campaigns accordingly, and to enhance communication / collaboration within the team,
• Pitch in across the team to help move fast and learn quickly

WHAT DO YOU NEED TO SUCCEED ?

Technical Skills & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 3+ years of B2B marketing experience, ideally in healthcare, SaaS, or other regulated markets
• Comfortable using the full range of tools for lead generation, content creation and digital campaign creation (as highlighted above)
• Very familiar with SalesForce
• Experience in med tech, health IT, or regulated industries, an advantage
• Exposure to lead nurturing, marketing ops, or product-led growth, an advantage
• Comfort working in a distributed/hybrid team (USA and International), an advantage

Soft Skills

• Excellent oral and written communication skills in English, other European language is an advantage
• Results driven with outstanding project management skills
• Prioritize tasks and work assignments, balancing multiple tasks simultaneously with accuracy and quality; adjusting to changes in priorities and situations; complete work under pressure; meet deadlines
• Strategic thinker and creative problem-solver, able to glean insights, develop a vision and bring it to life with actionable plans
• Effectively manage resources to deliver against competing event schedules.
• Proactive and takes ownership for producing positive results
• Able to identify and present opportunities for process improvement
• Ability to prepare and deliver presentations
• Evaluate, analyze, and summarize data with insight and brevity; establish logical connections; form sound decisions based on analysis
• Ability to handle stressful or difficult situations diplomatically
• Translate post-event analytics and data into recommendations for best practices.
• Curious and thrives on innovation, staying ahead of the latest experiential innovations in the industry.
• Adaptability: Proven ability to succeed in a dynamic, fast-paced environment.
• Strategic Thinking: Strong project management, planning, and results-driven focus.
• Ability to work autonomously while effectively collaborating with cross-functional teams.
• Highly organized with a bias for action and the ability to juggle multiple tasks
• Collaborative, resourceful, and excited to learn and grow

WHAT YOU CAN EXPECT FROM US ?

As we work to develop patient centric solutions, we also work hard to care of our teammates’ professional development, personal growth and well-being. As an key member of our MarCom Team, you will be given every opportunity to make your mark and contribute it medimaps success in the USA.

The security of working in an innovative and successful company with a sustainable business model.

The opportunity to work on cross functional projects across teams and country-borders.

Working with an international, multi-cultural and socially responsible company with meaningful corporate values and an inspiring mission.

Working with a genuinely great bunch of talented, professional and friendly people, who work hard but know how to have fun and make work a real pleasure.

An exciting company mission that brings together science and technology to directly impact the lives of patients.

APPLICATION PROCESS :

If this sounds like the opportunity you have been waiting for, please apply immediately with your CV and letter of application (in the one document). We look forward to receiving your application and getting to know you better!

IMPORTANT: As part of our application process, we are using a new and exciting AI tool to give you the opportunity to see how your soft skill set aligns with Medimaps culture. The link will be provided in the application and will take only 30 minutes in total for some great feedback and insights that will be very useful for your career. All applicants should complete this AI survey to be considered for the role.

Timeline: Please note that the hiring process may take a few weeks. We value your application and promise to get back to you as soon as we possibly can. Thank you in advance for your patience. Please note that due to the large number messages we receive, we cannot guarantee an individual response to your LINKEDIN INMAILS. We will do our best, but please do not apply through InMail with your CV, please use the normal LinkedIn application method.

Medimaps are an equal opportunity employer celebrating diversity and committed to creating an inclusive environment for all employees.

Data Privacy :By submitting your application, you agree to share your personal data with the medimaps group, solely for the purpose of recruitment and employment-related evaluations. Your information will be handled in accordance with applicable data protection laws and will only be used for assessing your suitability for this and potential future positions within the Company. All personal data provided will remain confidential and will not be shared with third parties without your prior and explicit consent. You have the right to withdraw your consent or request access to your data at any stage of the recruitment process.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Business Development, and Sales

• Industries

  Hospitals and Health Care

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