Product Marketing Specialist - Enterprise Security & SaaS

Adecco; Tysons (VA); On-site; USD 90,000 - 110,000; Full time

Job summary

Adecco partners with an industry-leading technology organization to launch and grow new electronic security and SaaS solutions for enterprise and mission-critical customers. We’re seeking a NEW Product Marketing Specialist to influence positioning, launch strategy, and adoption across product, engineering, sales and leadership.

This is an individual contributor role requiring 6+ years in product marketing, B2B SaaS or enterprise tech, and strong messaging, market research, and cross-functional

Qualifications

• 6+ years of specific Product Marketing experience (not progressive in other roles).
• Experience supporting B2B SaaS or enterprise technology products is a MUST.
• Individual contributor role; proficiency in the electronic security industry is REQUIRED.
• Proven success with product launches and go-to-market execution.
• Strong product positioning and messaging expertise.
• Market research and competitive intelligence experience.

Responsibilities

• Develop product positioning and messaging
• Execute go-to-market strategies
• Support new product launches
• Conduct market research and competitive analysis
• Develop buyer personas and customer insights
• Build product collateral, presentations, battle cards, and launch assets
• Partner with Product Management, Engineering, Sales, and Marketing
• Track launch success and market adoption
• Translate complex technical solutions into compelling customer value propositions

Skills

Product marketing

Go-to-market

B2B SaaS

Messaging & positioning

Cross-functional collaboration

Market research

Job description

Adecco partners with an industry-leading technology organization to launch and grow new electronic security and SaaS solutions for enterprise and mission-critical customers. We’re seeking a NEW Product Marketing Specialist to influence positioning, launch strategy, and adoption across product, engineering, sales and leadership.

This is an individual contributor role requiring 6+ years in product marketing, B2B SaaS or enterprise tech, and strong messaging, market research, and cross-functional