Head of Product Marketing (SaaS & Electronic Security)

Adecco; Tysons (VA); On-site; USD 90,000 - 110,000; Full time

Job summary

Adecco partners with an industry-leading technology organization to launch and grow new electronic security and SaaS solutions for enterprise and mission-critical customers. We’re seeking a NEW Product Marketing Specialist to influence positioning, launch strategy, and adoption across product, engineering, sales and leadership.

This is an individual contributor role requiring 6+ years in product marketing, B2B SaaS or enterprise tech, and strong messaging, market research, and cross-functional

Qualifications

• 6+ years of specific Product Marketing experience (not progressive in other roles).
• Experience supporting B2B SaaS or enterprise technology products is a MUST.
• Individual contributor role; proficiency in the electronic security industry is REQUIRED.
• Proven success with product launches and go-to-market execution.
• Strong product positioning and messaging expertise.
• Market research and competitive intelligence experience.

Responsibilities

• Develop product positioning and messaging
• Execute go-to-market strategies
• Support new product launches
• Conduct market research and competitive analysis
• Develop buyer personas and customer insights
• Build product collateral, presentations, battle cards, and launch assets
• Partner with Product Management, Engineering, Sales, and Marketing
• Track launch success and market adoption
• Translate complex technical solutions into compelling customer value propositions

Skills

Product marketing

Go-to-market

B2B SaaS

Messaging & positioning

Cross-functional collaboration

Market research

Job description

Launch Innovative Security Technology. Shape Market Strategy. Drive Product Success.

Are you passionate about bringing innovative technology products to market?

We're partnering with an industry-leading technology organization seeking a NEW Product Marketing Specialist to help launch and grow an exciting portfolio of electronic security and SaaS solutions serving enterprise and mission-critical customers.

This is an outstanding opportunity for a strategic Product Marketing professional who enjoys collaborating across Product Management, Engineering, Sales, and Executive Leadership to influence how innovative technology is positioned, launched, and adopted.

What You'll Do

• Develop product positioning and messaging
• Execute go-to-market strategies
• Support new product launches
• Conduct market research and competitive analysis
• Develop buyer personas and customer insights
• Build product collateral, presentations, battle cards, and launch assets
• Partner with Product Management, Engineering, Sales, and Marketing
• Track launch success and market adoption
• Translate complex technical solutions into compelling customer value propositions

We're Looking For

• 6+ years of specific Product Marketing experience (not progressive in other roles)
• Experience supporting B2B SaaS or enterprise technology products is a MUST
• This role will be an individual contributor role so proficiency in the electronic security industry is REQUIRED
• Proven success with product launches and go-to-market execution
• Strong product positioning and messaging expertise
• Market research and competitive intelligence experience
• Excellent written and presentation skills
• Ability to communicate technical concepts to business audiences

Preferred Experience

Experience within one or more of the following industries:

• SaaS
• Electronic Security
• Physical Security
• Cybersecurity
• Smart Buildings
• Critical Infrastructure
• Enterprise Software
• IoT
• Power & Utilities
• Systems Integration

Why This Opportunity?

• Brand new, highly visible Product Marketing role
• Work directly with Product Management and Engineering
• Influence product strategy from concept through launch
• Collaborative, innovative technology environment
• Competitive compensation and comprehensive benefits

Compensation:

Product Marketing Specialist II:

• 6-9 years of experience in go to market electronic security product marketing
• Salary $90K's to $100K + annual bonus + stellar benefits

Product Marketing Specialist III:

• 10+ years of experience in go to market electronic security product marketing
• Up to approximately $100K - $110K + annual bonus + stellar benefits (negotiable for the right experience)

Equal Opportunity Statement - The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: * The California Fair Chance Act * Los Angeles City Fair Chance Ordinance * Los Angeles County Fair Chance Ordinance for Employers * San Francisco Fair Chance Ordinance *