Product Marketing Director, Enterprise Infrastructure

Lightspeed Human Capital Management Inc.; Santa Clara (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

SmartRecruiters, Inc. in Santa Clara is seeking a Director of Product Marketing to lead all product marketing initiatives for networking and security solutions.

You will empower sales and partners, educate customers and drive demand through compelling content and campaigns. This role requires 8+ years in enterprise product marketing with at least 2 years of leadership, plus strong skills translating technical concepts for non-technical audiences and close collaboration with sales and product

Qualifications

• 8+ years of experience in product marketing for enterprise infrastructure software.
• At least 2 years of management experience.
• Bachelor's degree in Engineering or Business/Marketing.
• Proven results translating technical information to non-technical audiences.
• Strong customer- and sales-facing collaboration skills.

Responsibilities

• Lead product marketing strategy and content creation to drive demand and differentiation for our clients' products.
• Develop compelling messaging and value props; create datasheets, briefs, sales tools, decks, blogs, videos and webpages – 50% time.
• Represent our clients at events, seminars and marketing programs – 15% time.
• Plan and execute the launch of new products and capabilities; create launch content – 10% time.
• Provide competitive/market intelligence and create technical sales tools highlighting differentiation.
• Collaborate with sales and reseller partners to communicate value propositions effectively.

Skills

Product marketing

Management

Technical translation

Customer-facing skills

Written Verbal communication

Education

Bachelor's degree in Engineering or Business/Marketing

Job description

SmartRecruiters, Inc. in Santa Clara is seeking a Director of Product Marketing to lead all product marketing initiatives for networking and security solutions.

You will empower sales and partners, educate customers and drive demand through compelling content and campaigns. This role requires 8+ years in enterprise product marketing with at least 2 years of leadership, plus strong skills translating technical concepts for non-technical audiences and close collaboration with sales and product