Product Marketing Manager (Threat Intel) (Fully Remote)

SpyCloud; United States; Remote; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

SpyCloud, headquartered in Austin, TX, is seeking a strategic content and enablement leader to sharpen messaging for security operations, threat intel, and fraud. You will translate buyer needs into compelling content, own core materials, and shape AI-powered investigations narratives for users and executives.

By analyzing competitors, defining differentiation, and coaching Sales, Sales Engineering, and Customer Success, you will drive growth and ensure consistent messaging across Identity

Aufgaben

• Analyze how buyers choose and use threat intelligence, turning feedback into priorities.
• Identify SpyCloud's differentiation and state it in terms the field can defend.
• Track competitor moves, win/loss patterns, and market shifts to inform strategy.
• Define why companies should care about SpyCloud for security operations, threat intel, and fraud.
• Shape AI-powered investigations messaging for users and organizations at different maturity levels.
• Explain technical capabilities clearly to both practitioners and executives.
• Own the core content set: positioning, one-pagers, decks, web copy, blogs, and demos.
• Write talk tracks, demo scripts, and train Sales, Sales Engineering, and Customer Success.
• Keep materials current and ensure consistent messaging across Identity Threat Intelligence and Investigations.
• Own go-to-market results for the solution area, including launch execution and pipeline impact.
• Set metrics for each launch and report results on adoption, usage, and expansion.
• Work with Customer Success to find use cases that drive adoption and retention.

Jobbeschreibung

• Analyze how buyers choose and use threat intelligence, turning feedback into priorities.
• Identify SpyCloud's differentiation and state it in terms the field can defend.
• Track competitor moves, win/loss patterns, and market shifts to inform strategy.

Sharpen the Story:

• Define why companies should care about SpyCloud for security operations, threat intel, and fraud.
• Shape AI-powered investigations messaging for users and organizations at different maturity levels.
• Explain technical capabilities clearly to both practitioners and executives.

Field Enablement:

• Own the core content set: positioning, one-pagers, decks, web copy, blogs, and demos.
• Write talk tracks, demo scripts, and train Sales, Sales Engineering, and Customer Success.
• Keep materials current and ensure consistent messaging across Identity Threat Intelligence and Investigations.

Results and Growth:

• Own go-to-market results for the solution area, including launch execution and pipeline impact.
• Set metrics for each launch and report results on adoption, usage, and expansion.
• Work with Customer Success to find use cases that drive adoption and retention.

SpyCloud

SpyCloud transforms recaptured darknet data to disrupt cybercrime, protecting workforce, consumer, and supplier identities from authentication bypass, session hijacking, and fraud. Headquartered in Austin, TX, it employs over 250 cybersecurity experts and serves 7 of the Fortune 10, fostering a collaborative, mission-driven culture.