Threat Intel Product Marketing Manager (Remote)

SpyCloud; United States; Hybrid; USD 115,000 - 150,000; Full time

Benefits offered by this job

401(k) with Employer Contribution

Health, Vision, and Dental Insurance

HSA with Employer Contribution

Life/Disability Insurance

Generous PTO & 16 holidays

Job summary

SpyCloud is seeking a Product Marketing Manager to define messaging for Identity Threat Intelligence and Investigations. You will align Product, Sales, Marketing, and Customer Success to disrupt cybercrime and drive adoption of new capabilities, data sets, and APIs.

You’ll lead AI-powered storytelling and-scale programs across security operations, threat intel, and identity ecosystems. You’ll own content, train teams, and collaborate on campaigns, while shaping go-to-market strategies and

Qualifications

• 5+ years of experience in cybersecurity with deep working knowledge of threat intelligence or related areas such as digital risk protection, fraud intelligence, identity security, incident response, SOC operations, or digital investigations.
• Hands-on work in roles like threat researcher, CTI analyst, investigator, SOC/IR analyst, sales engineer, product manager, product marketer; PM experience welcome but not required.
• Familiarity with threat intel landscape, tools, tech stacks, and how intel flows into SIEM, SOAR, TIP, and investigations workflows.
• Strong writing and storytelling, with ability to explain complex topics to diverse audiences including CISOs, analysts, and sellers.
• Experience enabling others via training, demos, or sales support; ability to make it stick.
• Knowledge of how AI is changing threat intelligence and how buyers want to apply it; AI-savy but not AI-dependent.
• Familiarity with MCP, APIs, data platforms; comfortable discussing with PMs and engineers.
• Market and competitive curiosity to read competitors, win/loss, and market shifts and translate to selling strategy.
• Evidence of results in adoption, usage, pipeline, or revenue.
• Understands buyer experience of SpyCloud and ideas to improve engagement.

Responsibilities

• Read the market and identify how buyers use threat intelligence.
• Turn customer feedback into messaging and priorities.
• Define how SpyCloud is different and clearly communicate it for security ops, threat intel, fraud, and identity audiences.
• Shape AI-powered investigations messaging for different maturity levels.
• Explain technical capabilities clearly to practitioners and executives.
• Keep messaging consistent across Identity Threat Intelligence and Investigations from UI to API.
• Lead cross-functional GTM for new capabilities, data sets, APIs, and integrations from planning through adoption.
• Treat launches as cycles: prepare, launch, measure, adjust, repeat.
• Support packaging and pricing messaging and xsell/upsell motions.
• Own core content: positioning, one-pagers, decks, web copy, blogs, documentation, and demos.
• Write talk tracks, demo scripts, and discovery guides.
• Train Sales, Sales Engineering, and Customer Success; keep materials current.
• Collaborate with Demand Gen and Content on campaigns, webinars, and programs.
• Shape how SpyCloud engages prospects and existing customers, driving adoption and retention.
• Scale programs with AI: research, first drafts, content, and messaging tests; track AI's impact.
• Measure go-to-market results: pipeline, adoption, and revenue; work with CS on use cases.

Skills

Threat intelligence

Cybersecurity

Threat researcher

CTI analyst

Investigator

Sales engineer

Product manager

Product marketer

AI awareness

MCP APIs

Data platforms

Competitive analysis

Storytelling

Training

Executive messaging

Job description

SpyCloud is seeking a Product Marketing Manager to define messaging for Identity Threat Intelligence and Investigations. You will align Product, Sales, Marketing, and Customer Success to disrupt cybercrime and drive adoption of new capabilities, data sets, and APIs.

You’ll lead AI-powered storytelling and-scale programs across security operations, threat intel, and identity ecosystems. You’ll own content, train teams, and collaborate on campaigns, while shaping go-to-market strategies and