Product Marketing Manager - Structural Heart Launch

Abbott; United States; On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Free medical coverage (HIP PPO)

Strong 401(k) retirement plan

Tuition reimbursement

FreeU education benefit

Job summary

Abbott is seeking a Product Marketing Manager for the TAVI franchise, focused on pre-commercialization activities, customer research, and launch readiness. The role requires 4+ years in medical-device marketing, strong analytical and communication skills, and the ability to travel about 30% for congresses and advisory engagements.

The preferred candidate will have experience in structural heart or related cardiovascular therapies, and a track record of turning insights into actionable strategies

Qualifications

• Marketing experience in medical device or healthcare required.
• Bachelor's degree + 4+ years in related marketing/product management; MBA with 1+ year considered.
• Experience with customer research/voice-of-customer programs: planning, execution or synthesis.
• Willingness to travel ~30%.
• Ability to understand technical and scientific information.
• Able to thrive in a fast-paced environment.
• Strong financial, market analysis and communication skills.
• Excellent written and oral communication skills.

Responsibilities

• Lead pre-commercialization marketing for franchise pipeline: customer research, value-proposition development, and launch-readiness planning.
• Conduct structured customer research at congresses and advisory engagements; capture and synthesize insights.
• Own voice-of-customer and win/loss processes; maintain insight repository for positioning and planning.
• Develop market models and segmentation inputs for pipeline planning, including market sizes and trends.
• Support downstream launch execution for in-market products during launch periods: materials, tools, and field communications.
• Collaborate with Market Communications and regional teams for congress presence and logistics.
• Maintain knowledge of competitor products, market trends and success factors.
• Contribute to annual marketing plans with market analysis and targeting.
• Lead project teams and coordinate with project managers to achieve milestones.
• Be responsive to senior management inquiries.

Skills

Medical device marketing

Customer research

Communication skills

Financial analysis

Technical understanding

Fast-paced environment

Strategic thinking

Travel readiness

Education

Bachelor's degree

MBA

Job description

Abbott is seeking a Product Marketing Manager for the TAVI franchise, focused on pre-commercialization activities, customer research, and launch readiness. The role requires 4+ years in medical-device marketing, strong analytical and communication skills, and the ability to travel about 30% for congresses and advisory engagements.

The preferred candidate will have experience in structural heart or related cardiovascular therapies, and a track record of turning insights into actionable strategies