Product Marketing Manager - TAVI

Abbott (abbottcareers2 board); United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

Retirement plan with employer contrib.

Tuition reimbursement

Job summary

Abbott is seeking a Product Marketing Manager for the TAVI franchise. The role focuses on pre-commercialization and launch planning, with customer research, value proposition development, and downstream launch support. Plymouth, MN is the preferred location, with travel up to 30% to major cardiovascular congresses.

You will own VOC, develop market models, and contribute to annual marketing plans while leading cross-functional teams and communicating with senior management.

Qualifications

• Prior marketing experience within the medical device or healthcare industry.
• Bachelor's degree with 4+ years of related marketing or product management experience; MBA with 1+ years of related experience also considered.
• Experience with customer research or voice-of-customer programs: planning, execution, or synthesis.
• Ability to travel 30% of the time, including major cardiovascular congresses.
• Strong analytical skills as well as written and oral communication skills.

Responsibilities

• Drive pre-commercialization marketing for franchise pipeline programs, including customer research execution, value-proposition development, and launch-readiness planning.
• Execute structured customer research at congresses and advisory engagements: discussion guides, session capture, and synthesis of customer needs and priorities into franchise insight.
• Own the franchise voice-of-customer and win/loss capture process, maintaining a durable insight repository that informs positioning and planning decisions.
• Develop market models and segmentation inputs for pipeline planning, including market sizes, trend share, customer needs and targeting.
• Support downstream launch execution for the in-market products during launch periods: launch materials, sales tools, and field communications, managed through compliance review and approval.
• Support congress presence in partnership with Market Communications and regional marketing teams, including booth content and engagement-session logistics.
• Maintain in-depth knowledge of global competitor products and strategies, market trends and dynamics, franchise critical success factors, and customer needs.
• Contribute to annual marketing plans and strategies, including market analysis, customer segmentation and targeting, product positioning, and competitive assessments.
• Take a leadership role on project teams, working closely with project managers to drive accountability and team achievement of goals and milestones.
• Be responsive and able to directly address questions and requests of senior management.

Skills

Marketing experience

Voice-of-customer

Travel readiness

Technical understanding

Strong communication

Financial analysis

Fast-paced work style

Education

Bachelor's degree

MBA

Job description

JOB DESCRIPTION

Product Marketing Manager - TAVI

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

Structural Heart Business Mission: Why We Exist

Our business purpose is to restore health and improve quality of life by designing and providing device and management solutions for treating structural heart disease.

This role reports to the Product Group Manager and will initially focus on pre-commercialization marketing for the franchise growth pipeline: customer research, value-proposition development, and launch-readiness planning.

This role will transition into full launch mode to in ensure long term success of the product in the marketplace. There will also be activities supporting downstream execution for the in-market products during launch periods.

The preferred location for this position is Plymouth, MN.

WHAT YOU'LL WORK ON

• Drive pre-commercialization marketing for franchise pipeline programs, including customer research execution, value-proposition development, and launch-readiness planning.
• Execute structured customer research at congresses and advisory engagements: discussion guides, session capture, and synthesis of customer needs and priorities into franchise insight.
• Own the franchise voice-of-customer and win/loss capture process, maintaining a durable insight repository that informs positioning and planning decisions.
• Develop market models and segmentation inputs for pipeline planning, including market sizes, trend share, customer needs and targeting.
• Support downstream launch execution for the in-market products during launch periods: launch materials, sales tools, and field communications, managed through compliance review and approval.
• Support congress presence in partnership with Market Communications and regional marketing teams, including booth content and engagement-session logistics.
• Maintain in-depth knowledge of global competitor products and strategies, market trends and dynamics, franchise critical success factors, and customer needs.
• Contribute to annual marketing plans and strategies, including market analysis, customer segmentation and targeting, product positioning, and competitive assessments.
• Take a leadership role on project teams, working closely with project managers to drive accountability and team achievement of goals and milestones.
• Be responsive and able to directly address questions and requests of senior management.

EDUCATION AND EXPERIENCE YOU'LL BRING

Required Qualifications

• Prior marketing experience within the medical device or healthcare industry.
• Bachelor's degree with 4+ years of related marketing or product management experience; MBA with 1+ years of related experience also considered.
• Experience with customer research or voice-of-customer programs: planning, execution, or synthesis.
• Ability to travel 30% of the time, including major cardiovascular congresses.
• Able to understand technical and scientific information.
• Able to handle a fast-paced working environment.
• Substantial financial skills, market analysis, and advanced communication skills.
• Strong analytical skills as well as written and oral communication skills.

Preferred Qualifications

• Pre-launch or pre-commercialization marketing experience (customer research, value-proposition development, or launch planning for products in development).
• Experience in structural heart, interventional cardiology, or adjacent cardiovascular therapies.
• Experience launching new products in a regulated environment.
• Able to influence and motivate individuals from