TAVI Product Marketing Lead – Pre-Launch & Growth

Abbott; Plymouth (MN); On-site; USD 99,000 - 199,000; Full time

Benefits offered by this job

Free medical coverage

Retirement plan

Tuition reimbursement

FreeU education benefit

Job summary

Abbott, based in Plymouth, MN, is seeking a Product Marketing Manager – TAVI to lead pre-commercialization marketing initiatives including customer research, value proposition development, and launch-readiness planning.

The role will transition to full launch mode to ensure long-term market success, collaborating with cross-functional teams during launch and post-launch phases. A 30% travel requirement is anticipated, with a bachelor’s degree and 4+ years of related experience; MBA is a plus.

Qualifications

• Prior marketing experience within medical device/healthcare.
• Bachelor’s degree with 4+ years of related marketing or product management experience; MBA with 1+ years considered.
• Experience with customer research or voice-of-customer programs: planning, execution, or synthesis.
• Ability to travel 30% of the time, including major cardiovascular congresses.
• Able to understand technical and scientific information.
• Able to handle a fast-paced working environment.
• Substantial financial skills, market analysis, and advanced communication skills.
• Strong analytical skills and written and oral communication.

Responsibilities

• Drive pre-commercialization marketing for franchise pipeline programs: customer research, value-proposition development, and launch-readiness planning.
• Perform structured customer research at congresses and advisory engagements; synthesize needs into franchise insights.
• Own the voice-of-customer and win/loss capture processes; maintain an insight repository.
• Develop market models and segmentation inputs for pipeline planning.
• Support downstream launch execution: materials, sales tools, and field communications under compliance review.
• Support congress presence with marketing teams for booth content and logistics.
• Maintain knowledge of competitors, market trends, and critical success factors.
• Contribute to annual marketing plans: market analysis, segmentation, positioning, and competitive assessments.
• Lead project teams and coordinate with project managers to hit milestones.
• Be responsive to senior management requests.

Skills

Marketing experience

Voice-of-customer programs

Travel up to 30%

Strong communication

Analytical skills

Education

Bachelor’s degree

MBA considered

Job description

Abbott, based in Plymouth, MN, is seeking a Product Marketing Manager – TAVI to lead pre-commercialization marketing initiatives including customer research, value proposition development, and launch-readiness planning.

The role will transition to full launch mode to ensure long-term market success, collaborating with cross-functional teams during launch and post-launch phases. A 30% travel requirement is anticipated, with a bachelor’s degree and 4+ years of related experience; MBA is a plus.