TAVI Product Marketing Manager – Pre-Launch & Launch

Abbott; Plymouth (MN); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Tuition reimbursement

FreeU education benefit

Job summary

Abbott is seeking a Product Marketing Manager – TAVI in Plymouth, MN to lead pre-commercialization activities, customer research, and launch readiness planning. You will shape the franchise voice, develop market models, and support downstream execution with cross-functional teams.

The role demands experience in medical device marketing, strong analytical and communication skills, and the ability to travel up to 30% for congresses and advisory engagements.

Qualifications

• Marketing experience in the medical device or healthcare industry.
• Bachelor’s degree with 4+ years of related marketing or product management experience; MBA with 1+ years also considered.
• Experience with customer research or voice-of-customer programs.
• Ability to travel ~30% of the time, including major cardiovascular congresses.
• Able to understand technical and scientific information.
• Able to operate in a fast-paced environment.
• Strong financial skills, market analysis, and communication skills.
• Excellent written and oral communication.

Responsibilities

• Lead pre-commercialization marketing activities for franchise growth, including research and launch-readiness planning.
• Execute structured customer research at congresses and advisory engagements; synthesize needs into franchise insight.
• Own the voice-of-customer and win/loss processes and maintain an insights repository.
• Develop market models and segmentation inputs for pipeline planning.
• Support downstream launch execution with materials, tools, and field communications.
• Collaborate with Market Communications and regional teams for congress presence and logistics.
• Maintain knowledge of competitors, market trends, and key success factors.
• Contribute to annual marketing plans: analysis, targeting, positioning, and competitive assessments.
• Lead project teams and drive accountability to milestones.
• Be responsive to questions from senior management.

Education

Bachelor's degree in marketing or related field

MBA (preferred)

Job description

Abbott is seeking a Product Marketing Manager – TAVI in Plymouth, MN to lead pre-commercialization activities, customer research, and launch readiness planning. You will shape the franchise voice, develop market models, and support downstream execution with cross-functional teams.

The role demands experience in medical device marketing, strong analytical and communication skills, and the ability to travel up to 30% for congresses and advisory engagements.