Structural Heart Product Marketing Lead

Abbott (abbottcareers2 board); United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

Retirement plan with employer contrib.

Tuition reimbursement

Job summary

Abbott is seeking a Product Marketing Manager for the TAVI franchise. The role focuses on pre-commercialization and launch planning, with customer research, value proposition development, and downstream launch support. Plymouth, MN is the preferred location, with travel up to 30% to major cardiovascular congresses.

You will own VOC, develop market models, and contribute to annual marketing plans while leading cross-functional teams and communicating with senior management.

Qualifications

• Prior marketing experience within the medical device or healthcare industry.
• Bachelor's degree with 4+ years of related marketing or product management experience; MBA with 1+ years of related experience also considered.
• Experience with customer research or voice-of-customer programs: planning, execution, or synthesis.
• Ability to travel 30% of the time, including major cardiovascular congresses.
• Strong analytical skills as well as written and oral communication skills.

Responsibilities

• Drive pre-commercialization marketing for franchise pipeline programs, including customer research execution, value-proposition development, and launch-readiness planning.
• Execute structured customer research at congresses and advisory engagements: discussion guides, session capture, and synthesis of customer needs and priorities into franchise insight.
• Own the franchise voice-of-customer and win/loss capture process, maintaining a durable insight repository that informs positioning and planning decisions.
• Develop market models and segmentation inputs for pipeline planning, including market sizes, trend share, customer needs and targeting.
• Support downstream launch execution for the in-market products during launch periods: launch materials, sales tools, and field communications, managed through compliance review and approval.
• Support congress presence in partnership with Market Communications and regional marketing teams, including booth content and engagement-session logistics.
• Maintain in-depth knowledge of global competitor products and strategies, market trends and dynamics, franchise critical success factors, and customer needs.
• Contribute to annual marketing plans and strategies, including market analysis, customer segmentation and targeting, product positioning, and competitive assessments.
• Take a leadership role on project teams, working closely with project managers to drive accountability and team achievement of goals and milestones.
• Be responsive and able to directly address questions and requests of senior management.

Skills

Marketing experience

Voice-of-customer

Travel readiness

Technical understanding

Strong communication

Financial analysis

Fast-paced work style

Education

Bachelor's degree

MBA

Job description

Abbott is seeking a Product Marketing Manager for the TAVI franchise. The role focuses on pre-commercialization and launch planning, with customer research, value proposition development, and downstream launch support. Plymouth, MN is the preferred location, with travel up to 30% to major cardiovascular congresses.

You will own VOC, develop market models, and contribute to annual marketing plans while leading cross-functional teams and communicating with senior management.