Product Marketing Manager - Sales Solutions

Anaplan; Minneapolis (MN); Remote; USD 117,000 - 168,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing Manager, where you'll drive innovation in Sales Performance Management. This role offers the chance to collaborate with diverse teams, create impactful content, and influence key stakeholders. You'll develop strategies to enhance customer engagement and retention while representing the company's solutions at industry events. With a commitment to diversity and inclusion, this dynamic environment fosters creativity and growth, making it an ideal place for those passionate about marketing and sales solutions to thrive and make a significant impact.

Qualifications

• 5+ years of B2B enterprise product marketing experience.
• Strong content creation and strategic messaging skills.
• Ability to influence senior executives through compelling content.

Responsibilities

• Develop customer-facing content to increase awareness and adoption.
• Support solution product marketing and sales enablement plans.
• Research buyer personas and market trends to craft targeted messages.

Skills

B2B enterprise product marketing

Sales forecasting

Incentive compensation

Revenue intelligence

Marketing performance management

Content creation

Strategic messaging

GTM strategies

Job description

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading scenario planning and analysis platform. Our goal is to help our customers outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.

Our customers include Fortune 50 companies such as Coca-Cola, LinkedIn, Adobe, LVMH, and Bayer, among over 2,400 global clients relying on our platform.

Our Winning Culture drives our teams of innovators. We champion diversity of thought and ideas, behave like leaders regardless of title, aim for ambitious goals, and celebrate our wins.

Supported by principles of being strategy-led, values-based, and disciplined in execution, we offer an environment where you can be inspired, connected, developed, and rewarded. Embrace your uniqueness—join us and be your best self!

We are seeking a self-motivated outbound Product Marketing Manager - Sales Solutions, preferably based in San Francisco, to join our growing Industry and Solutions Marketing team. At Anaplan, we are transforming Sales Performance Management (SPM) by revolutionizing how businesses operate. Our applications for The Office of the CRO aim to increase sales productivity and maximize revenue through effective go-to-market planning, incentive compensation management, and sales forecasting. We invite individuals excited about working in a fast-growing company to contribute to the future of SPM, playing a pivotal role in supporting and promoting these innovative solutions.

As a Sales Planning Solution Manager, you will collaborate with stakeholders across Product, Sales, GTM Operations, Competitive Intelligence, and Marketing. Your responsibilities include creating impactful content that highlights Anaplan's advantages in SPM, supporting GTM strategies, and launching new applications and products. You will develop compelling marketing and sales enablement content to drive our programs and interface directly with our GTM organization.

Your Impact

• Develop customer-facing content such as blogs, videos, webinars, presentations, and website copy to increase awareness, adoption, and retention.
• Support solution product marketing and sales enablement plans to achieve revenue goals, including growing existing ACV and acquiring new customers in SPM.
• Partner with the Sales Applications Product team to craft messaging, build sales tools, and enable sales teams to communicate the value of Anaplan effectively.
• Research buyer personas and market trends to identify opportunities and craft targeted messages for our SPM offerings.
• Assist with sales play and application launches by developing messaging, marketing plans, and supporting partner enablement.
• Map complex buying/selling processes involving multiple decision-makers and develop successful GTM strategies.
• Represent our solutions at conferences, tradeshows, and in communications with analysts and customers.
• Develop and execute social media strategies for platforms like LinkedIn and Twitter to convey our messaging and positioning.

Your Qualifications

• 5+ years of B2B enterprise product marketing or presales experience, preferably in areas such as sales forecasting, incentive compensation, revenue intelligence, or marketing performance management.
• Strong content creation and strategic messaging skills, with a portfolio of previous work.
• Ability to influence senior executives and stakeholders through compelling messaging and content.
• Experience with GTM strategies and product launches.
• High energy, creativity, agility, and a bias for action, with a proven track record of results.
• Excellent analysis and communication skills, both written and verbal.

#LI-REMOTE

Base Salary Range:

$117,000—$168,000 USD

Our Commitment to Diversity, Equity, Inclusion, and Belonging

We value diversity and strive to create an inclusive environment where all individuals are respected and valued. We are committed to providing reasonable accommodations for individuals with disabilities throughout the application and employment process. Please contact us to request accommodations.

Fraud Recruitment Disclaimer

Beware of fraudulent job scams. Anaplan does not extend offers without an extensive interview process and will communicate offers verbally before written confirmation. All legitimate emails will come from an @anaplan.com address. If you have doubts, contact us at [e-mail] before proceeding.