Product Marketing Manager — Remote-First, PTO & Growth

Improvado; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first environment

US holidays and PTO

Job summary

Improvado seeks a product marketing leader to own positioning and messaging across ICPs and personas. You’ll craft the core narrative for launches and enable the field to sell it.

You’ll lead competitive intelligence, win/loss programs, and counter-positioning, partnering with Sales, Product, and Marketing to sharpen pricing and product messaging. Ideal candidates have 4–8 years in product marketing or related data/marketing analytics roles, with a proven record of shipping changes to websites

Qualifications

• 4 to 8 years in product marketing, or an equivalent blend with marketing analytics or data products.
• Category fluency in marketing data and measurement: attribution, MMM, governance and ETL/ELT.
• B2B SaaS sold to marketing or data buyers; proven shipper of positioning and wins.

Responsibilities

• Positioning and messaging across ICPs and personas; core pitch and feature narrative.
• Competitive intelligence, win/loss programs, and counter-positioning across markets.
• Sales enablement: enablement assets, onboarding content, and deal support.
• Market and analyst relations to influence Gartner/Forrester narratives.

Skills

Product marketing

B2B SaaS

Messaging

Sales enablement

Tools

SQL

dbt

BI

Job description

Improvado seeks a product marketing leader to own positioning and messaging across ICPs and personas. You’ll craft the core narrative for launches and enable the field to sell it.

You’ll lead competitive intelligence, win/loss programs, and counter-positioning, partnering with Sales, Product, and Marketing to sharpen pricing and product messaging. Ideal candidates have 4–8 years in product marketing or related data/marketing analytics roles, with a proven record of shipping changes to websites