Product Marketing Leader — Remote Growth Architect

RethinkFirst; Yuma (AZ); Remote; USD 120,000 - 170,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business.

This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Qualifications

• 8+ years in product marketing or related field.
• Experience leading product marketing for B2B SaaS or complex solutions.
• Strong pricing, packaging, and ICP development abilities.
• Proven ability to turn market insights into growth.
• Excellent written and verbal communication, with executive storytelling.

Responsibilities

• Own product marketing strategy and execution for designated lines of business from market assessment through launch, adoption, and growth.
• Define Market and Commercial Strategy.
• Develop a clear view of customers, competitors, market dynamics, and whitespace through research and field feedback.
• Own segmentation, ICPs, competitive intelligence, and TAM/SAM/SOM analysis to inform where to win.
• Turn market insights into actionable recommendations for product investment and routes to market.
• Equip Sales and Customer Success with narratives, tools, training, and competitive guidance.
• Track adoption and commercial performance and adjust strategies based on results.
• Communicate priorities, insights, risks, and recommendations clearly to executives and cross-functional partners.

Skills

Pricing & packaging

Market research

Segmentation

Customer insights

Competitive intelligence

Product launches

Leadership

Go-to-market strategy

Messaging & positioning

Sales enablement

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business.

This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.