Remote Product Marketing Lead: Analytics & Positioning

Improvado Inc.; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Remote-friendly

PTO 20 days per year

US holidays & additional time off

Professional development reimbursement

Job summary

Improvado Inc. is seeking a Product Marketing professional to own positioning and messaging for our marketing analytics platform in the US. You will lead competitive intelligence, develop battlecards, and enable sales with compelling narratives and demonstrations.

Collaboration with analysts and market relations will be key to expanding our market footprint. The role emphasizes data-driven storytelling, cross-functional alignment, and a remote-first, US-based work environment with strong

Qualifications

• 4–8 years in product marketing or related fields.
• Proven ability to shift website and pitch messaging.
• Strong writing and evidence-based storytelling for technical buyers.

Responsibilities

• Own positioning, messaging, and hierarchy across ICPs and personas.
• Develop and maintain battlecards; monitor competitor moves.
• Enable sales with core pitch, demo storyline, and objection-handling framework.
• Coordinate with analysts and market relations to strengthen Gartner/Forrester narratives.

Skills

Positioning

Messaging

Competitive intelligence

Sales enablement

Market analysis

Battlecards

Deal reviews

Storytelling

Tools

SQL

dbt

BI tools

Job description

Improvado Inc. is seeking a Product Marketing professional to own positioning and messaging for our marketing analytics platform in the US. You will lead competitive intelligence, develop battlecards, and enable sales with compelling narratives and demonstrations.

Collaboration with analysts and market relations will be key to expanding our market footprint. The role emphasizes data-driven storytelling, cross-functional alignment, and a remote-first, US-based work environment with strong