Product Marketing Manager, Public Sector

Salesforce, Inc.; Washington (District of Columbia); Hybrid; USD 117.000 - 237.000; Vollzeit

Zusammenfassung

Salesforce, Inc. in Washington, DC is seeking a Product Marketing Manager for the public sector.

You will translate dense, technical material into clear stories for agency leaders and procurement stakeholders, collaborating with Product, Sales, Industry Strategy, and Demand Generation to drive adoption and pipeline. You will convert architecture and roadmap details into briefs, whitepapers, exec narratives, and customer stories, ensuring consistent tone and action-oriented content across assets.

Qualifikationen

• 6–10 years of public sector experience in product/solutions/content marketing or related role, including launching products or enabling sales teams.
• Portfolio of writing showing ability to turn technical material into customer-focused content.
• Strong understanding of how public sector buyers evaluate, fund, and procure technology.
• Experience collaborating with engineers, product leaders, and executives to simplify complex ideas.
• Bachelor’s degree or equivalent experience.

Aufgaben

• Write the PSS story and set the voice for agency leaders, CIOs, program owners, and procurement stakeholders.
• Transform architecture, features, and roadmap details into briefs, whitepapers, executive narratives, web copy, emails, demos, press materials, and case studies.
• Lead go-to-market execution: plan releases, campaigns, events, build sales plays, decks, battlecards, and FAQs; coach sellers.
• Track market trends and measure effectiveness; refine messaging using feedback and pipeline data.

Kenntnisse

Public sector experience

Storytelling

Content marketing

Cross-functional collaboration

Portfolio writing

Ausbildung

Bachelor’s degree or equivalent experience

Jobbeschreibung

Salesforce, Inc. in Washington, DC is seeking a Product Marketing Manager for the public sector.

You will translate dense, technical material into clear stories for agency leaders and procurement stakeholders, collaborating with Product, Sales, Industry Strategy, and Demand Generation to drive adoption and pipeline. You will convert architecture and roadmap details into briefs, whitepapers, exec narratives, and customer stories, ensuring consistent tone and action-oriented content across assets.