Senior Growth & Brand Marketing Manager

Wisable LLC; New York (NY); Sur place; USD 130 000 - 180 000; Plein temps

Résumé du poste

Wisable LLC is seeking a Marketing Manager to lead the company’s end-to-end marketing efforts in New York. You will shape Wisable’s go-to-market strategy, steward the brand, and drive demand through experimentation, performance marketing, and lifecycle execution.

This is a high-visibility role with broad ownership across channels. You will own Wisable’s marketing strategy and execution, focusing on awareness, engagement, and qualified demand from small business owners, while partnering with

Qualifications

• Five+ years of marketing experience across growth and brand.
• Experience managing agencies for SEO, SEM, and paid social.
• Strong website messaging, CRO, and email marketing expertise.

Responsabilités

• Design and execute an integrated marketing strategy across brand, growth, content, paid media, partnerships, and lifecycle marketing.
• Manage external agencies across SEO, SEM, paid social, and other performance channels; test new channels.
• Own website and email messaging end-to-end; ensure value propositions and conversion performance.
• Lead conversion rate optimization across the website and funnel; experiment with landing pages and CTAs.
• Build and run email marketing and nurture programs supporting lead conversion and engagement.
• Partner with an external agency to reimagine Wisable’s brand and ensure consistent execution.
• Create and oversee content across formats (email, web, resources, social, enablement).
• Develop and execute live events and field marketing to generate demand and visibility.
• Explore additional media channels, including offline or upper-funnel efforts.
• Collaborate with content lead to align content across formats and materials.
• Manage the marketing budget and report performance, insights, and next steps.

Connaissances

Growth marketing

Brand management

Lifecycle marketing

Performance marketing

Agency management

Cross-functional collaboration

Formation

Bachelor's degree

Outils

SEO tools

SEM platforms

Email marketing platforms

Description du poste

Wisable LLC is seeking a Marketing Manager to lead the company’s end-to-end marketing efforts in New York. You will shape Wisable’s go-to-market strategy, steward the brand, and drive demand through experimentation, performance marketing, and lifecycle execution.

This is a high-visibility role with broad ownership across channels. You will own Wisable’s marketing strategy and execution, focusing on awareness, engagement, and qualified demand from small business owners, while partnering with