Product Marketing Manager — Onboarding & GTM (Equity)

Plaid; New York (NY); On-site; USD 161,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

Equity

Commission

Job summary

Plaid seeks a seasoned Product Marketing professional to own the onboarding narrative and GTM strategy. You will partner with Product to shape product-market fit and influence roadmap decisions, translating strategy into programs across Sales, Enablement, Growth, and Marketing to drive adoption and growth.

You will act as quarterback for onboarding, building a clear narrative, and collaborating across teams to ensure cohesive messaging and successful product launches.

Qualifications

• 5+ years in Product Marketing, preferably in fintech or b2b technology.
• Proven track record influencing Product and cross-functional stakeholders.
• Strong analytical rigor – comfort using funnel metrics to drive strategy.

Responsibilities

• Lead onboarding positioning and messaging across products, ensuring a unified narrative.
• Identify and validate product-market fit through customer insight, data, and experimentation.
• Partner cross-functionally with Product and Marketing to launch and scale products.
• Influence roadmap decisions by advocating for customer needs and market signals.

Skills

Product Marketing

Job description

Plaid seeks a seasoned Product Marketing professional to own the onboarding narrative and GTM strategy. You will partner with Product to shape product-market fit and influence roadmap decisions, translating strategy into programs across Sales, Enablement, Growth, and Marketing to drive adoption and growth.

You will act as quarterback for onboarding, building a clear narrative, and collaborating across teams to ensure cohesive messaging and successful product launches.