Product Marketing Manager — Lighting NPI & GTM Lead

Jersey Digs; Oakland (NJ); On-site; USD 80,000 - 100,000; Full time

Job summary

Amerlux in Oakland, NJ, seeks a Product Marketing Manager to lead go-to-market for architectural lighting. The role collaborates with Product Management, Engineering, Sales, Marketing and Operations to translate innovation into compelling value propositions and successful launches.

The candidate drives cross-functional execution, owns launch plans, and defines messaging for architects, designers, engineers, and contractors. On-site role five days/week.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• Hands-on website content management experience and strong writing/editing skills.
• Experience in content marketing and marketing project management with both digital and print production.
• Ability to translate product information into customer-focused marketing materials.
• Experience with trade shows, events, and working with external agencies or partners.
• B2B marketing collaboration with Sales and Product Management.

Responsibilities

• Lead New Product Introductions (NPI) and launch plans with milestones and timelines.
• Develop product positioning and go-to-market strategies for new and existing products.
• Create sales enablement tools, training, and customer-facing materials.
• Oversee marketing content across brochures, videos, website, and campaigns.
• Track launch performance and drive continuous improvement based on KPIs.

Skills

Content marketing

Marketing project management

Website content management

SEO fundamentals

Writing

Editing

Communication

Team supervision

Digital marketing

Education

Bachelor’s degree in marketing, Communications, Business, or related field

Tools

Website CMS

Analytics basics

Job description

Amerlux in Oakland, NJ, seeks a Product Marketing Manager to lead go-to-market for architectural lighting. The role collaborates with Product Management, Engineering, Sales, Marketing and Operations to translate innovation into compelling value propositions and successful launches.

The candidate drives cross-functional execution, owns launch plans, and defines messaging for architects, designers, engineers, and contractors. On-site role five days/week.