Product Marketing Lead for Architectural Lighting Launches

Amerlux, LLC; Oakland (NJ); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401k with match

Life insurance

AD&D

Short term disability

Vacation

Sick leave

Holidays

Job summary

Amerlux is seeking a Product Marketing Manager to join our Oakland, NJ facility on-site five days per week. You will lead go-to-market programs for new product introductions and translate complex lighting features into customer-focused value propositions.

You will collaborate with Product Management, Engineering, Sales, Marketing, and Operations to drive launches, position products competitively, enable the sales team, and track performance to deliver measurable revenue growth.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field preferred.
• Demonstrated experience in content marketing and marketing project management, including digital and print production, editorial calendars, and supervision.
• Hands-on website content management experience; strong writing, editing, organizational, and communication skills.
• Ability to translate technical product information into clear customer-focused marketing communications.
• Experience partnering with Sales and Product Management in a B2B environment.
• Experience with trade shows, events, print production, and working with external partners.
• Experience within architectural lighting or building technologies is highly desirable.

Responsibilities

• Lead NPI launch plans and manage end-to-end product introductions.
• Develop product positioning, messaging, and value propositions for new and existing products.
• Create sales enablement materials, training, and competitive comparisons for channels.
• Collaborate on marketing content, website updates, campaigns, and product communications.
• Establish KPIs for launches and monitor performance with regular reviews.

Job description

Amerlux is seeking a Product Marketing Manager to join our Oakland, NJ facility on-site five days per week. You will lead go-to-market programs for new product introductions and translate complex lighting features into customer-focused value propositions.

You will collaborate with Product Management, Engineering, Sales, Marketing, and Operations to drive launches, position products competitively, enable the sales team, and track performance to deliver measurable revenue growth.