Architectural Lighting Product Marketing Lead

Amerlux LLC; Oakland (NJ); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Prescription drug coverage

401k with match

Life insurance

AD&D insurance

Short term disability

Paid vacation

Sick days

Holidays

Job summary

Amerlux LLC, a leader in architectural lighting, seeks a Product Marketing Manager to join our Oakland, NJ facility on-site five days a week. You will architect go-to-market plans for new product introductions and drive cross-functional execution to translate innovation into revenue growth.

You will translate product features into customer benefits for architects, engineers, contractors, and end users, collaborating with Product Management, Engineering, Sales, Marketing, and Operations.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field preferred.
• Demonstrated experience in content marketing and marketing project management, including digital and print production, editorial calendars, and employee supervision.
• Hands-on website content management experience is required, along with strong writing, editing, organizational, and communication skills.
• Strong writing, editing, communication, organizational, and project management skills.
• Hands-on experience with website content management systems and working knowledge of website analytics and SEO fundamentals.
• Demonstrated ability to translate technical product information into clear customer-focused marketing communications.
• Experience partnering with Sales and Product Management organizations in a B2B environment.
• Ability to manage competing priorities, establish deadlines, and hold internal and external resources accountable for deliverables.
• Experience with trade shows, events, print production, and outside creative partners preferred.
• Experience within architectural lighting, electrical products, building technologies, construction products, or another specification-driven industry is highly desirable.

Responsibilities

• New Product Introductions (NPI) and Launch Management — lead the development and execution of comprehensive new product launch plans.
• Develop launch strategies addressing target markets, customer segments, sales channels, positioning, and promotional activities.
• Coordinate launch readiness across Sales, Marketing, Product Management, Customer Service, and Operations.
• Ensure all launch materials are completed, approved, and distributed before product availability.
• Organize internal product launch meetings, sales training sessions, and external launch communications.
• Manage launch schedules and monitor progress against milestones.
• Conduct post-launch evaluations to assess product adoption, customer feedback, and commercial performance.

Education

Bachelor's degree in marketing, Communications, Business, or a related field

Job description

Amerlux LLC, a leader in architectural lighting, seeks a Product Marketing Manager to join our Oakland, NJ facility on-site five days a week. You will architect go-to-market plans for new product introductions and drive cross-functional execution to translate innovation into revenue growth.

You will translate product features into customer benefits for architects, engineers, contractors, and end users, collaborating with Product Management, Engineering, Sales, Marketing, and Operations.