Product Marketing Manager - GTM & Messaging for EdTech
Cengage Group
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Job summary
Cengage is seeking a School CTE Product Marketing Manager to translate market insights into clear messaging and enablement assets. You’ll work with Product Management, Content Specialists, and Sales to support market-informed development, positioning, and launch readiness across assigned products.
The role emphasizes GTM execution, market dynamics analysis, voice-of-customer synthesis, and cross-functional partnership to influence roadmaps, packaging, and pricing while maintaining strong product
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 3+ years of experience in product marketing or similar roles.
- Experience with GTM readiness, messaging, and enablement assets.
Responsibilities
- Support GTM readiness and product launches by developing messaging and assets.
- Analyze market dynamics and customer needs to shape positioning and roadmaps.
- Synthesize voice-of-customer and field insights for messaging and readiness.
- Influence product roadmap, packaging, pricing, and prioritization with PM.
- Develop foundational product messaging, value props, and buyer personas.
- Collaborate with Sales Enablement to create demos and one-pagers.
Skills
Education
Job description
Cengage is seeking a School CTE Product Marketing Manager to translate market insights into clear messaging and enablement assets. You’ll work with Product Management, Content Specialists, and Sales to support market-informed development, positioning, and launch readiness across assigned products.
The role emphasizes GTM execution, market dynamics analysis, voice-of-customer synthesis, and cross-functional partnership to influence roadmaps, packaging, and pricing while maintaining strong product
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