Product Marketing Manager: GTM & Messaging

Cengage Group; Cheyenne (WY); Remote; USD 67,000 - 87,000; Full time

Job summary

Cengage Group is seeking a Product Marketing Manager in the United States to translate market insights into clear messaging and enablement assets. You will partner with Product Management, GTM teams, and Sales to support market-informed positioning, roadmap communication, and launch readiness across assigned products or initiatives.

The role emphasizes GTM strategy, messaging maintenance, and collaboration across cross-functional teams, with a focus on developing value propositions and buyer

Qualifications

• Typically requires 5+ years of product marketing, marketing, or equivalent experience.
• Bachelor’s degree in Marketing, Business, Communications, or a similar field.
• Strong written and verbal communication skills and cross‑functional collaboration.

Responsibilities

• Support go-to-market readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
• Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution.
• Execute ongoing collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness.
• Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs with Product Management.
• Develop and maintain foundational product messaging, including value propositions, target personas, and product descriptions.
• Partner with Sales Enablement to support creation of sales demos, one-pagers, and product messaging for outbound/prospecting.
• Own and maintain product messaging across web and marketing channels, ensuring accuracy and alignment with product strategy.
• Drive industry visibility by identifying awards, sponsorships, certifications, and tradeshows, and lead content for events and webinars.

Job description

Cengage Group is seeking a Product Marketing Manager in the United States to translate market insights into clear messaging and enablement assets. You will partner with Product Management, GTM teams, and Sales to support market-informed positioning, roadmap communication, and launch readiness across assigned products or initiatives.

The role emphasizes GTM strategy, messaging maintenance, and collaboration across cross-functional teams, with a focus on developing value propositions and buyer