Product Marketing Manager - EdTech GTM & Launch Lead

Cengage Group; Billings (MT); On-site; USD 67,000 - 107,000; Full time

Job summary

Cengage Group is seeking a School CTE Product Marketing Manager to translate market insights into clear product messaging and enablement assets. You will partner with Product Management, Content Specialists, and Sales to support market-informed development and launch readiness for assigned products.

In addition, you’ll lead competitive analysis, voice-of-customer collection, and the creation of buyer personas, value propositions, and sales tools, while coordinating with Sales Enablement and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or equivalent K12 education experience.
• Minimum of 3 years in product marketing or similar proven experience.
• Solid understanding of GTM launches in the CTE K12 market.
• Ability to translate market insights into actionable concise messaging and sales tools.
• Strong cross-functional collaboration with Product, Sales, and Marketing partners.

Responsibilities

• Develop messaging and enablement assets for GTM readiness and product launches.
• Lead analysis of market dynamics and competitive landscape to inform positioning.
• Synthesize voice-of-customer and field insights for messaging and readiness materials.
• Shape product roadmap inputs and prioritization with market data.
• Maintain national product messaging across web and marketing collateral.
• Collaborate with Sales Enablement to create demos and one-pagers.

Skills

Product marketing

GTM readiness

Market analysis

Cross-functional collaboration

Sales enablement

Stakeholder influence

Communication

Education

Bachelor's degree in Marketing

K-12 education experience

Job description

Cengage Group is seeking a School CTE Product Marketing Manager to translate market insights into clear product messaging and enablement assets. You will partner with Product Management, Content Specialists, and Sales to support market-informed development and launch readiness for assigned products.

In addition, you’ll lead competitive analysis, voice-of-customer collection, and the creation of buyer personas, value propositions, and sales tools, while coordinating with Sales Enablement and