CTE Product Marketing Lead — GTM & Launch Strategy

Cengage Group; Cheyenne (WY); On-site; USD 64,000 - 107,000; Full time

Job summary

Cengage Group is seeking a School CTE Product Marketing Manager to translate market insights into messaging and enablement assets. You will partner with Product Management, Content Specialists, and Sales to support market-informed development and launches across assigned products.

Responsibilities include GTM readiness, market analysis, voice-of-customer synthesis, shaping product roadmaps, and maintaining messaging across web and collateral, ensuring alignment with strategy and consistent buyer

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a similar field.
• Minimum of 3 years of related experience in product marketing.
• Solid understanding of GTM launches and product messaging in education tech.
• Ability to analyze market dynamics and translate insights into concise messaging.
• Strong cross‑functional collaboration and proactive issue solving.
• Experience developing sales enablement assets and knowledge transfer materials.

Responsibilities

• Develop messaging, enablement assets, and coordinate launch timelines across Product, Marketing, and Sales teams.
• Lead analysis of market dynamics, customer needs, and competitive landscape for positioning and roadmaps.
• Synthesize voice-of-customer and market research to support messaging and readiness for market release.
• Influence product roadmap, packaging, pricing, and prioritization with Product Management.
• Develop and maintain foundational product messaging, value propositions, and buyer personas.
• Partner with Sales Enablement to create demos, one-pagers, and messaging for campaigns.

Skills

Go-to-market strategy

Messaging development

Market analysis

Cross-functional collaboration

Sales enablement

Voice of customer

Education

Bachelor’s degree in Marketing/Business/Communications or similar field

Job description

Cengage Group is seeking a School CTE Product Marketing Manager to translate market insights into messaging and enablement assets. You will partner with Product Management, Content Specialists, and Sales to support market-informed development and launches across assigned products.

Responsibilities include GTM readiness, market analysis, voice-of-customer synthesis, shaping product roadmaps, and maintaining messaging across web and collateral, ensuring alignment with strategy and consistent buyer