CTE Product Marketing Lead: GTM & Messaging

Cengage Group; Omaha (NE); On-site; USD 67,000 - 107,000; Full time

Job summary

Cengage Group in the United States is seeking a School CTE Product Marketing Manager to translate market insights into clear messaging and enablement assets, partnering with Product Management, Content Specialists, and Sales to support market-informed development and launches.

You will develop foundational messaging, support GTM readiness, and shape product roadmaps with input from market research and field feedback, ensuring consistency across web and marketing collateral while coordinating

Qualifications

• Solid understanding of product marketing and go-to-market launches, including positioning and GTM readiness in the K12 market.
• Ability to analyze market dynamics, customer needs, and feedback and translate insights into actionable messaging and sales tools.
• Strong cross-functional collaboration with autonomy to solve issues and raise risks needing alignment.
• Proven ability to influence decision-making across multiple cross-functional teams through insights.
• Experience developing or supporting sales enablement assets such as one-pagers and knowledge transfer documents.
• Strong collaboration with Product, Sales and Marketing partners.
• Typically requires minimum of 3 years of related experience in product marketing or marketing.

Responsibilities

• Support go-to-market readiness and product launches by developing messaging, enablement assets, and coordinating launch timelines across Product, Marketing, and Sales teams.
• Lead the analysis of market dynamics, customer needs, and competitive landscape to create product positioning, roadmap communication, and GTM execution.
• Implement ongoing collection and synthesis of voice-of-customer, market research, and voice-of-field insights to support messaging, enablement materials, and readiness for market release.
• Shape and influence product roadmap development, packaging, pricing, and product prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management.
• Develop and maintain foundational product messaging, including value propositions, proof points, target personas, and product descriptions.
• Partner with and advise the Sales Enablement and Learning & Development teams to support the creation and maintenance of sales enablement tools for GTM execution, including product demos and one-pagers.
• Own and maintain national product messaging across web and marketing collateral, ensuring accuracy and alignment with product strategy.
• Collaborate with campaign and engagement teams to ensure consistency across pre-sale and post-sale experiences.

Skills

Product marketing

Go-to-market

Market analysis

Cross-functional collaboration

Sales enablement

Messaging development

Education

Bachelor’s degree in Marketing, Business, Communications, or a similar field

Job description

Cengage Group in the United States is seeking a School CTE Product Marketing Manager to translate market insights into clear messaging and enablement assets, partnering with Product Management, Content Specialists, and Sales to support market-informed development and launches.

You will develop foundational messaging, support GTM readiness, and shape product roadmaps with input from market research and field feedback, ensuring consistency across web and marketing collateral while coordinating