Product Marketing Manager, GovTech (Remote)

Avolve Software Group; California City (CA); Remote; USD 99,000 - 121,000; Full time

Benefits offered by this job

Group Medical, Dental, Vision and Life

401k

Unlimited Vacation

Paid Sick Leave & Holidays

Job summary

Avolve is seeking a strategic, hands-on Product Marketing Manager to strengthen and execute the product marketing function across product, marketing, sales, customer success, and partnerships. You will translate product capabilities and market intelligence into clear positioning and coordinated go-to-market execution.

The role spans narrative development, launches, enablement, and partner collaboration, requiring strong strategy, research, storytelling, and disciplined execution in a

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
• 4-6 years of product/solutions marketing or GTM experience in B2B or B2G tech.
• Experience developing messaging, launches, market research, and sales enablement materials.
• Strong visual storytelling and executive-level presentation skills.
• Ability to coordinate cross-functional projects and manage competing priorities with data-driven execution.
• Proficiency with HubSpot and Asana for campaigns, workflows, content, and reporting.
• Experience using AI tools to support research, analysis, content development and productivity.
• GovTech/public-sector software or GIS/permit domain experience is a plus.
• Self-motivated, remote-work capable, with multiple priorities and results-driven mindset.

Responsibilities

• Maintain and evolve product messaging, value props, and proof points across portfolio.
• Translate features into outcomes for public-sector personas and buying stages.
• Create messaging frameworks and competitive differentiation.
• Develop differentiated product messaging aligned with brand voice.
• Produce competitive briefs, battlecards, and talking points for customer teams.
• Lead rolling product marketing plans aligned with roadmap priorities.
• Coordinate GTM launches, packaging changes, integrations, and strategic initiatives.
• Plan launch audiences, owners, timelines, and risk management.
• Equip Sales and Customer Success with value narratives, briefs, FAQs, and demos.
• Create customer adoption materials to communicate value of capabilities.
• Develop partner-ready messaging and co-sell assets.
• Gather feedback from front-line teams to improve messaging and enablement.
• Track KPIs and report insights, risks, and improvements.
• Manage marketing programs and vendors within budget.

Skills

Product marketing

Messaging

Go-to-market

Executive storytelling

Cross-functional collaboration

Digital marketing

AI-enabled marketing

Public sector/ GovTech marketing

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

HubSpot

Asana

Job description

Avolve is seeking a strategic, hands-on Product Marketing Manager to strengthen and execute the product marketing function across product, marketing, sales, customer success, and partnerships. You will translate product capabilities and market intelligence into clear positioning and coordinated go-to-market execution.

The role spans narrative development, launches, enablement, and partner collaboration, requiring strong strategy, research, storytelling, and disciplined execution in a