Product Marketing Manager - Developer Tools & Webinars

Idera, Inc.; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

LANSA is seeking a creative Product Marketing Manager to lead messaging, content creation, and webinar production to promote LANSA’s developer tools. Reporting to the Marketing Manager, you’ll collaborate with Pre-Sales, Sales, Product and Services to ensure clear, consistent messaging across campaigns.

You will plan go-to-market strategies for product launches, create marketing materials, blog posts, emails, product pages, and presentations, and produce webinars covering demos, customer success

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years in product marketing or content-focused role.
• Proven skill in creating impactful marketing content.
• Strong writing, editing, and storytelling abilities.
• Experience managing webinars and virtual events.

Responsibilities

• Develop clear positioning and messaging that highlights the value of LANSA’s developer tools to target audiences.
• Plan and execute go-to-market strategies for product launches and updates.
• Create marketing materials, blog posts, email campaigns, product pages, and presentations focused on LANSA’s developer tools.
• Produce and manage webinars covering product education, demos, customer success stories, and thought leadership.
• Collaborate with cross-functional teams to align messaging and support the customer journey.
• Simplify technical product information into clear, customer-friendly content.
• Work with design, digital, and demand generation teams to maintain consistent product storytelling.
• Conduct market and competitor research to guide messaging and content strategy.
• Track and optimize content performance using engagement metrics.

Skills

Strong writing

Storytelling

webinars

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

WordPress

Google Analytics

Microsoft Clarity

Eloqua

Salesforce

Job description

LANSA is seeking a creative Product Marketing Manager to lead messaging, content creation, and webinar production to promote LANSA’s developer tools. Reporting to the Marketing Manager, you’ll collaborate with Pre-Sales, Sales, Product and Services to ensure clear, consistent messaging across campaigns.

You will plan go-to-market strategies for product launches, create marketing materials, blog posts, emails, product pages, and presentations, and produce webinars covering demos, customer success