Product Marketing Manager – Crypto Security

Blockaid; New York (NY); Híbrido; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare (fully paid) with FSA

PTO

401k

Equity

Hybrid work with commuter benefits

Descripción de la vacante

Blockaid is hiring a Product Marketing Manager to shape how we position and communicate our security platform for blockchain and crypto audiences. You’ll craft messaging, overlap with Product and Sales, and build compelling campaigns for DeFi protocols, TradFi institutions, and crypto-native builders.

You’ll own ICP messaging, run end-to-end launches, and develop sales enablement assets while translating market insights into growth initiatives.

Formación

• 3–5 years of experience in product marketing, product management, or related roles in B2B cybersecurity or SaaS.
• Experience with GTM campaigns and product launches with measurable outcomes.
• Ability to translate complex technical concepts into clear narratives for technical and non-technical audiences.
• Familiarity with DeFi, crypto markets, and blockchain ecosystems.
• Startup experience and comfort operating in fast-paced, ambiguous environments.

Responsabilidades

• Define and own messaging and positioning for Blockaid's platform and products, tailored to distinct ICPs.
• Partner with Product Management on GTM strategy for new features and launches, incorporating customer and market feedback.
• Lead product launches end-to-end: positioning, messaging, content, and cross-functional coordination.
• Develop high-impact sales enablement materials: battlecards, pitch decks, one-pagers, and guides.
• Conduct market, customer, and competitive research across crypto-native and TradFi segments.
• Translate insights into campaigns, content strategies, and product narratives to drive pipeline and awareness.
• Serve as the internal expert on digital asset transformation in TradFi, including regulatory developments.
• Build a competitive intelligence program covering direct security competitors and on-chain infra players.
• Collaborate with stakeholders to refine pricing and packaging as the platform evolves.

Conocimientos

B2B cybersecurity

SaaS

GTM campaigns

Blockchain knowledge

Descripción del empleo

Blockaid is hiring a Product Marketing Manager to shape how we position and communicate our security platform for blockchain and crypto audiences. You’ll craft messaging, overlap with Product and Sales, and build compelling campaigns for DeFi protocols, TradFi institutions, and crypto-native builders.

You’ll own ICP messaging, run end-to-end launches, and develop sales enablement assets while translating market insights into growth initiatives.