Product Marketing Manager

Blockaid; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare (fully paid) with FSA

PTO

401k

Equity

Hybrid work with commuter benefits

Job summary

Blockaid is hiring a Product Marketing Manager to shape how we position and communicate our security platform for blockchain and crypto audiences. You’ll craft messaging, overlap with Product and Sales, and build compelling campaigns for DeFi protocols, TradFi institutions, and crypto-native builders.

You’ll own ICP messaging, run end-to-end launches, and develop sales enablement assets while translating market insights into growth initiatives.

Qualifications

• 3–5 years of experience in product marketing, product management, or related roles in B2B cybersecurity or SaaS.
• Experience with GTM campaigns and product launches with measurable outcomes.
• Ability to translate complex technical concepts into clear narratives for technical and non-technical audiences.
• Familiarity with DeFi, crypto markets, and blockchain ecosystems.
• Startup experience and comfort operating in fast-paced, ambiguous environments.

Responsibilities

• Define and own messaging and positioning for Blockaid's platform and products, tailored to distinct ICPs.
• Partner with Product Management on GTM strategy for new features and launches, incorporating customer and market feedback.
• Lead product launches end-to-end: positioning, messaging, content, and cross-functional coordination.
• Develop high-impact sales enablement materials: battlecards, pitch decks, one-pagers, and guides.
• Conduct market, customer, and competitive research across crypto-native and TradFi segments.
• Translate insights into campaigns, content strategies, and product narratives to drive pipeline and awareness.
• Serve as the internal expert on digital asset transformation in TradFi, including regulatory developments.
• Build a competitive intelligence program covering direct security competitors and on-chain infra players.
• Collaborate with stakeholders to refine pricing and packaging as the platform evolves.

Skills

B2B cybersecurity

SaaS

GTM campaigns

Blockchain knowledge

Job description

Money is becoming software. That changes everything about how it has to be protected. Stablecoins, tokenized assets, and payments made by AI agents are moving real value at machine speed. That’s where Blockaid comes in. We build the security technology behind how money moves. Coinbase, MetaMask, Uniswap, and many of the largest platforms moving money today rely on us to screen billions of transactions and stop fraud, scams, and hacks before they reach a single user.

We’re backed by investors including Sequoia Capital, Ribbit Capital, and Cyberstarts, firms behind some of the biggest names in cybersecurity.

The Role

Blockaid is looking for a third PMM to join our team and co‑own how we position and communicate our security platform to the audiences shaping the future of onchain finance, from DeFi protocols and crypto‑native builders to the compliance, risk, and innovation teams inside traditional financial institutions now moving onto the blockchain.

In this role, you'll combine your existing fluency with B2B security and infrastructure products and platforms and your knowledge and interest in blockchain technology, DeFi protocols, and crypto markets to deliver impactful product positioning and solutions narratives. You’ll build messaging, campaigns and collateral that earns the trust of technical and operational buyers alike.

You’ll sit at the intersection of product and sales, shaping our ICP narrative and ensuring that every GTM motion reflects a genuine understanding of the threats our customers face and the value we deliver.

This position is hybrid out of our NYC office 3-4 days/week. We are unable to offer sponsorship or relocation for this role.

What You’ll Do:

• Define and own messaging and positioning for Blockaid's platform and products, tailored to distinct ICPs
• Partner with Product Management on GTM strategy for new features and launches, bringing the customer and market perspective into roadmap prioritization
• Lead product launches end-to-end: positioning, messaging, content, and cross‑functional coordination
• Develop high‑impact sales enablement materials and equip our GTM team to win! Think: battlecards, pitch decks, one‑pagers, objection‑handling guides
• Conduct deep market, customer, and competitive research across crypto‑native and TradFi segments, including protocols, L1/L2 ecosystems, exchanges, custodians, and financial institutions building blockchain infrastructure
• Translate market insights and customer learnings into campaigns, content strategies, and product narratives that drive pipeline and expand awareness.
• Serve as the internal expert on the digital asset transformation happening within TradFi institutions, including relevant regulatory developments, infrastructure build‑outs, and security requirements
• Build and maintain a competitive intelligence program covering both direct security competitors and adjacent players in the onchain infrastructure space
• Work with cross‑functional stakeholders to inform and refine pricing and packaging models as the platform evolves

Requirements

• 3–5 years of experience in product marketing, product management, or related, in a B2B cybersecurity or SaaS environment. Experience with the web3 ecosystem is a plus
• Analytical, first‑principle thinker with experience developing and executing product launches and GTM campaigns with measurable outcomes
• Comfortable owning internal relationships and translating complex technical concepts into clear, compelling narratives for both technical and non‑technical audiences inside and outside the company. Speak credibly with market builders and the security teams who run them (see below)
• Familiarity with how financial markets operate, and ability to develop deep fluency in DeFi, including: lending protocols, AMMs, bridges, liquidity pools and smart contract ecosystems.
• Strong sales enablement instincts: you know what a sales team needs to win and you build it proactively and collaborate with our sales enablement team.
• Excellent written communication skills; you can write a crisp one‑pager, a sharp competitive brief, and a compelling blog post
• Past startup experience is ideal! We move fast and lean and often have ambiguous requirements. You should be comfortable operating in this environment and ideally have worked in a startup before (even if the company wasn’t successful). We need someone who can onboard quickly, raise red flags, ask questions, and generally take ownership. We’ll do the same!

What we offer

• Fantastic healthcare including fully‑paid options and FSA
• PTO
• 401k
• Equity!
• Hybrid environment with pre‑tax commuter benefits and an awesome team

Be you, with us

We offer a supportive, agile, and creative work environment with brilliant colleagues!

Competitive compensation, ongoing recognition, and most of all, a chance to learn, contribute, and develop your skills.

The opportunity to join a startup at the cutting edge of technology, finance, and security

Full‑time, permanent employees are eligible for additional benefits such as healthcare (medical, dental, vision) including FSA options, 401(k), dedicated vacation and sick time, generous equity, and more!

Blockaid is building for a global, open web, and our team is stronger when it reflects that. We encourage you to apply even if your experience doesn’t precisely match the description above. We evaluate all applicants without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender identity or expression, sexual orientation, citizenship, or any other legally protected class.

Are you able to work from our Manhattan office 4 days per week? *

Yes

No

Web3/Blockchain/Crypto Experience

Briefly share your professional experience in the web3, blockchain, or crypto industries *

Briefly share your personal experience with the web3, blockchain, or crypto ecosystems *

Are you currently authorized to work in the United States?

Yes (OPT or other visa with expiration date and require sponsorship in the future)