Product Marketing Manager, Channel & Ecosystem

Vasion; United States; Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

On-site gym

Snack & drinks

Arcade

Theater room

401k with company match

HSA

Flexible paid time off

Vacation Bonus

Paid parental leave

Comprehensive benefits

Job summary

Vasion seeks a Product Marketing Manager, Channel & Ecosystem, to shape messaging for MSPs, VARs, and technology alliances, and to extend into system integrators and a Vasion Marketplace. You connect product capabilities to channel needs and turn work into repeatable templates and standards.

You will work with product managers, partner marketing, and partner teams on projects, building AI-enabled channel strategies and scalable enablement assets for growth.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years in B2B marketing, preferably in product/partner/alliance marketing, SaaS.
• Proven record running joint go-to-market with technology and ISV partners, MSPs or system integrators.
• Compelling storyteller who can articulate product value to partners and buyers.
• Curious and able to turn research into a point of view.
• Go-to-market builder with an analytical streak.
• Self-starter and trusted collaborator.

Responsibilities

• Set the go-to-market strategy and messaging for partner channels (MSPs, VARs, alliances).
• Build understanding of partnerships, personas, competitors, and market through cross-functional research.
• Own the joint value proposition and narrative for all partner engagements.
• Own the standard launch process for priority partners and maintain it on a calendar.
• Create partner enablement assets (co-branded content, briefs, decks, case studies, and campaigns).
• Coordinate joint announcements and amplify product launches through partners.
• Develop AI skills and shared systems for channel messaging and sales plays.
• Report partner-sourced and partner-influenced pipeline with clear indicators.
• Maintain strong relationships across partner organizations and Vasion.
• Advocate for partners, sellers, customers, and colleagues in roadmap discussions.

Skills

Joint GTM management

Storytelling

Channel marketing

Analytics

Partner collaboration

SaaS awareness

Education

Bachelor's degree in Marketing, Business, or related field

MBA (preferred)

Tools

MindMatrix

Salesforce

Seismic

Pendo

Notion

Job description

Vasion seeks a Product Marketing Manager, Channel & Ecosystem, to shape messaging for MSPs, VARs, and technology alliances, and to extend into system integrators and a Vasion Marketplace. You connect product capabilities to channel needs and turn work into repeatable templates and standards.

You will work with product managers, partner marketing, and partner teams on projects, building AI-enabled channel strategies and scalable enablement assets for growth.