Product Marketing Manager, Channel & Ecosystem

PRINTERLOGIC, LLC; Saint George (UT); Remote; USD 110,000 - 160,000; Full time

Job summary

Vasion seeks a Product Marketing Manager, Channel and Ecosystem to shape how we tell our story through MSPs, VARs, and technology alliances and to extend our value into new channels like system integrators and a Vasion Marketplace.

You will partner with product management and our partner teams to turn insights into repeatable templates and scalable processes that help partners sell and deploy our solutions.

Responsibilities

• Set the go-to-market strategy and messaging for each partner channel, including MSPs, VARs, and technology alliances, and help define the motion for system integrators and the Vasion Marketplace.
• Build a working understanding of our partnerships, personas, competitors, and market through research and collaboration with cross-functional teams.
• Own the joint value proposition and narrative. Write the “better together” story so it is clear, differentiated, and credible to the partner and its buyers, aligned across both companies, and mutually beneficial.
• Own the standard launch process for priority partners and keep it running on a calendar.
• Create partner enablement assets, including co-branded content, solution briefs, pitch decks, joint case studies, and campaign-in-a-box kits. Build them so partner teams can sell and market with us at scale without our help, then track the impact for the partner ad Vasion.
• Coordinate joint announcements and amplify Vasion product launches and major industry moments through partners.
• Build and refine AI skills and shared systems for channel messaging and sales plays.
• Report partner-sourced and partner-influenced pipeline.

Skills

Go-to-market strategy

Partner marketing

Cross-functional collaboration

Process-building

Job description

Vasion seeks a Product Marketing Manager, Channel and Ecosystem to shape how we tell our story through MSPs, VARs, and technology alliances and to extend our value into new channels like system integrators and a Vasion Marketplace.

You will partner with product management and our partner teams to turn insights into repeatable templates and scalable processes that help partners sell and deploy our solutions.