Product Marketing Manager, Apple Ads

Apple Inc.; Austin (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking an experienced Product Marketing Manager to lead innovative strategies for their advertising platform. This role involves developing effective measurement solutions, collaborating with diverse teams, and driving adoption of groundbreaking advertising technologies. The ideal candidate will have extensive experience in B2B marketing, a strong grasp of advertising metrics, and exceptional communication skills. Join a forward-thinking company dedicated to user-centric advertising and make a significant impact in the evolving landscape of digital marketing.

Qualifications

• 10+ years of experience in leading B2B marketing strategies.
• Strong background in advertising technology and performance metrics.

Responsibilities

• Lead development and execution of advertising measurement strategies.
• Work with cross-functional teams to drive product adoption.

Skills

B2B Marketing Strategies

Advertising Technology

Key Performance Metrics

Communication Skills

Relationship Building

Education

BA/BS in Communications

BA/BS in Marketing

BA/BS in Advertising

BA/BS in Business

BA/BS in Engineering

Job description

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At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers growtheir businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone. Would you like to shape the future of what advertising can be? We’re looking for an expert product marketer who will inform, shape, and help deliver what an advertising platform for Apple can be. Reporting to the Global Head of Marketing, this person will drive the go-to-market strategy for our growing advertising business. A deep understanding of brand advertising, performance marketing, and the advertising landscape is ideal. Direct experience working for or with advertising platforms, agencies, or performance media companies is beneficial. If this sounds like you, we’d love to hear from you!

Description

We are looking for an experienced Product Marketing Manager to lead the development and execution of strategies to help our clients effectively measure and attribute their campaigns on our advertising platform. This role will focus on enabling advertisers to accurately measure the effectiveness of their campaigns, providing actionable insights, and ensuring that our platform offers ground breaking attribution solutions. The Product Marketing Manager will work closely with cross-functional teams to communicate value propositions, drive product adoption, and shape the product roadmap based on market demands and customer feedback.

Minimum Qualifications

• 10+ years experience leading and developing B2B marketing strategies
• BA/BS or above in Communications, Marketing, Advertising, Business, Engineering or related field.

Preferred Qualifications

• Extraordinary written and verbal communication — with ability to make the complex simple
• Relentless attention to detail, thoughtfulness, and curiosity are required
• Strong background in advertising technology
• Familiarity with key performance metrics in digital advertising (e.g., ROI, ROAS, CPA, LTV) and how to optimize them to achieve marketing objectives
• Skilled at building relationships and leading through influence, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work across a geographically distributed team
• Excel at navigating through ambiguity to move initiatives forward — from strategy and concept to delivery
• Appreciates Apple culture and values, and is energized by the challenges of redefining and demonstrating the benefits of user-centric advertising products
• Self-starter who can work independently and is able to demonstrate creative and critical thinking
• Ability to adapt quickly to changing priorities and needs, and comfort with ambiguity
• Extraordinary attention to detail

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

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