Product Marketing Manager: AI‑Powered GTM Messaging Lead

Tenoneten; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Windfall Data, Inc. is seeking a Product Marketing Manager to define positioning of people intelligence and AI capabilities, shaping how revenue teams tell the Windfall story. You will partner with Sales, CS, and Product to translate capabilities into compelling go‑to‑market assets and narratives.

This role suits a PMM who has owned launches and messaging for a product or segment and wants to extend scope across multiple verticals and use cases, reporting to the VP of Marketing.

Qualifications

• 3+ years minimum of Product Marketing experience at a B2B SaaS company.
• Ability to write clear positioning, value propositions, and sales narratives.
• Experience creating and iterating on sales collateral with direct feedback from Sales and customers.
• Comfort working cross‑functionally with Product, Sales, and CS.
• Strong written and verbal communication skills; confident presenting to internal teams.

Responsibilities

• Contribute to and maintain core messaging and positioning, ensuring it stays aligned with customer needs and the competitive landscape
• Build and update sales collateral: pitch decks, one‑pagers, battlecards, vertical sheets, and objection‑handling guides
• Partner with Sales and CS to understand where deals stall and create assets/messaging to unblock them
• Support product and feature launches with messaging development, launch briefs, internal comms, and basic measurement
• Collaborate on content and campaigns (e.g., webinars, whitepapers, event narratives) by providing POV, messaging, and story arcs
• Conduct light competitive research and market scanning, turning insights into actionable guidance for revenue teams
• Use AI tools to accelerate drafting, research, and asset iteration while maintaining quality and narrative control

Skills

Product marketing

Messaging & positioning

Sales enablement

Cross-functional collaboration

Strong communication

Job description

Windfall Data, Inc. is seeking a Product Marketing Manager to define positioning of people intelligence and AI capabilities, shaping how revenue teams tell the Windfall story. You will partner with Sales, CS, and Product to translate capabilities into compelling go‑to‑market assets and narratives.

This role suits a PMM who has owned launches and messaging for a product or segment and wants to extend scope across multiple verticals and use cases, reporting to the VP of Marketing.