Product Marketing Manager — AI-Driven ERP GTM

campfire; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Campfire is seeking a product marketing manager to join its growth-focused team as the second PMM. You’ll own the focus area’s positioning, shaping how we launch what we build and equipping Sales to win.

This is a cross-functional role across Growth, Brand, Field and Customer Marketing to keep messaging sharp across channels. You’ll lead launches, build enablement content, and maintain competitive intelligence while partnering with Product on roadmap input, naming, pricing and packaging.

Qualifications

• MUST have 4–7+ years in B2B software product marketing with end-to-end ownership of positioning and launches.
• Excellent writing and storytelling; simplify complex products without losing nuance.
• Strong research skills: customer interviews, surveys, win/loss, and competitive teardowns.
• Proven ability to enable sales with compelling content and training.
• Ability to run launches with Product, Sales, Customer Success and Marketing without formal authority.
• Analytical skills to size segments, read pipeline data, and prioritize initiatives.

Responsibilities

• Own positioning, messaging and narrative for focus area, based on research and competitive intel.
• Lead go-to-market for product launches: tiering, launch plans, internal readiness, content, coordination.
• Build and maintain sales enablement materials and run training with Sales and SDRs.
• Own competitive intelligence: track competitors, update battlecards, brief field.
• Partner with Product on roadmap input, naming, pricing and packaging.
• Collaborate with Growth, Brand and Customer Marketing on messaging and proof points.
• Measure outcomes: enablement adoption, launch reach and pipeline influence.

Skills

Product marketing

Storytelling

Research

Sales enablement

Cross-functional leadership

Data analysis

Job description

Campfire is seeking a product marketing manager to join its growth-focused team as the second PMM. You’ll own the focus area’s positioning, shaping how we launch what we build and equipping Sales to win.

This is a cross-functional role across Growth, Brand, Field and Customer Marketing to keep messaging sharp across channels. You’ll lead launches, build enablement content, and maintain competitive intelligence while partnering with Product on roadmap input, naming, pricing and packaging.