Product Marketing Manager: AI-Powered ERP Launch Leader

Sprites; San Francisco (CA); Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

Campfire is seeking its second Product Marketing Manager to own a focus area, shaping positioning and launches, and ensuring Sales has the tools to win. You’ll collaborate across Growth, Brand, Field and Customer Marketing to keep our story sharp and consistent wherever it shows up.

You’ll bring 4–7+ years in B2B software marketing, excel at storytelling, conduct customer research, and drive cross‑functional launches with Product, Sales and CS.

Qualifications

• 4 to 7+ years in B2B software product marketing with end-to-end ownership of positioning and launches.
• Sharp writing and storytelling; you make complex products simple without dumbing them down.
• Comfort with research: customer interviews, surveys, win/loss and competitive teardowns.
• Experience enabling a sales team, with a record of content they use.
• A cross-functional operator: you run launches with Product, Sales, Customer Success and Marketing without formal authority.
• Analytical enough to size segments, read pipeline data and prioritize.

Responsabilités

• Own positioning, messaging and narrative for [focus area], grounded in customer research, win/loss and competitive analysis.
• Lead go-to-market for product launches: tiering, launch plans, internal readiness, launch content and cross-team coordination.
• Build and maintain sales enablement (pitch decks, battlecards, objection handling, demo narratives) and run training with Sales and SDRs.
• Own competitive intelligence for your area: track competitors, maintain battlecards and brief the field.
• Partner with Product on roadmap input, naming, and pricing and packaging.
• Partner with Growth on campaign messaging and offers, with Brand on the core narrative, and with Customer Marketing on proof points for launches.
• Measure what you ship: enablement adoption, launch reach and pipeline influence, message testing.

Connaissances

End-to-end ownership

Positioning & messaging

Go-to-market leadership

Sales enablement

Cross-functional leadership

Customer research

Description du poste

Campfire is seeking its second Product Marketing Manager to own a focus area, shaping positioning and launches, and ensuring Sales has the tools to win. You’ll collaborate across Growth, Brand, Field and Customer Marketing to keep our story sharp and consistent wherever it shows up.

You’ll bring 4–7+ years in B2B software marketing, excel at storytelling, conduct customer research, and drive cross‑functional launches with Product, Sales and CS.