Product Marketing Manager

campfire; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Campfire is seeking a product marketing manager to join its growth-focused team as the second PMM. You’ll own the focus area’s positioning, shaping how we launch what we build and equipping Sales to win.

This is a cross-functional role across Growth, Brand, Field and Customer Marketing to keep messaging sharp across channels. You’ll lead launches, build enablement content, and maintain competitive intelligence while partnering with Product on roadmap input, naming, pricing and packaging.

Qualifications

• MUST have 4–7+ years in B2B software product marketing with end-to-end ownership of positioning and launches.
• Excellent writing and storytelling; simplify complex products without losing nuance.
• Strong research skills: customer interviews, surveys, win/loss, and competitive teardowns.
• Proven ability to enable sales with compelling content and training.
• Ability to run launches with Product, Sales, Customer Success and Marketing without formal authority.
• Analytical skills to size segments, read pipeline data, and prioritize initiatives.

Responsibilities

• Own positioning, messaging and narrative for focus area, based on research and competitive intel.
• Lead go-to-market for product launches: tiering, launch plans, internal readiness, content, coordination.
• Build and maintain sales enablement materials and run training with Sales and SDRs.
• Own competitive intelligence: track competitors, update battlecards, brief field.
• Partner with Product on roadmap input, naming, pricing and packaging.
• Collaborate with Growth, Brand and Customer Marketing on messaging and proof points.
• Measure outcomes: enablement adoption, launch reach and pipeline influence.

Skills

Product marketing

Storytelling

Research

Sales enablement

Cross-functional leadership

Data analysis

Job description

About Campfire

Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.

About the role

You’ll join Campfire’s product marketing team as our second PMM, owning [focus area: product line, segment or persona]. You’ll shape how we position and launch what we build, give Sales what they need to win, and bring the market's voice back into product decisions. This is a shared-services role: you’ll work across Growth, Brand, Field and Customer Marketing to keep our story sharp and consistent everywhere it shows up.

What you’ll do

• Own positioning, messaging and narrative for [focus area], grounded in customer research, win/loss and competitive analysis.
• Lead go-to-market for product launches: tiering, launch plans, internal readiness, launch content and cross-team coordination.
• Build and maintain sales enablement (pitch decks, battlecards, objection handling, demo narratives) and run training with Sales and SDRs.
• Own competitive intelligence for your area: track competitors, maintain battlecards and brief the field.
• Partner with Product on roadmap input, naming, and pricing and packaging.
• Partner with Growth on campaign messaging and offers, with Brand on the core narrative, and with Customer Marketing on proof points for launches.
• Measure what you ship: enablement adoption, launch reach and pipeline influence, message testing.

What you’ll bring

• 4 to 7+ years in B2B software product marketing with end-to-end ownership of positioning and launches.
• Sharp writing and storytelling; you make complex products simple without dumbing them down.
• Comfort with research: customer interviews, surveys, win/loss and competitive teardowns.
• Experience enabling a sales team, with a record of content they use.
• A cross-functional operator: you run launches with Product, Sales, Customer Success and Marketing without formal authority.
• Analytical enough to size segments, read pipeline data and prioritize.

Nice to have

• Domain experience in ERP.
• Experience running pricing and packaging changes.
• Familiarity with sales methodologies such as Command of the Message or MEDDPICC.