Product Marketing Manager, AdTech

PulsePoint, Inc.; United States; Remote; USD 110,000 - 125,000; Full time

Job summary

PulsePoint is seeking a Product Marketing Manager to drive product adoption and retention in a fast-growing tech environment focused on healthcare. In this role, you will collaborate with product, sales, and marketing teams to shape the company's marketing strategies and enhance customer engagement through innovative campaigns and insights.

Benefits

Comprehensive healthcare with medical, dental, and vision options

401(k) Match

Generous paid vacation and sick time

Paid parental leave & adoption assistance

Annual tuition assistance

Better Yourself Wellness program

Commuting subsidy and commuter benefits

Referral bonus program

Qualifications

• Minimum 5 years of proven experience in product marketing.
• Professional experience in B2B enterprise-level technology.
• Deep familiarity with programmatic technologies and strategies.

Responsibilities

• Serve as the voice of the customer by shadowing sales calls.
• Lead new product and feature launches, helping to develop messaging.
• Build and deliver sales enablement kits for GTM team.

Skills

B2B enterprise-level technology

Programmatic technologies

Sales enablement

Customer-friendly messaging

Tools

HubSpot

Salesforce

Jira

Canva

Asana

Job description

There's likely a reason you've taken the time out of your busy day to review this opportunity at PulsePoint. Maybe you're in need of a change or there's “an itch you're looking to scratch.” Whatever the reason, ask yourself the following questions:

Do you want to join a company that takes pride in the work they do?
Do you want to work for a company that helps you navigate your career and invests in your development?
Is having an open and transparent leadership team important to you in your next role?

If you answered yes to the above questions, you are in luck… PulsePoint is hiring!

A bit about us:

PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.

Product Marketing Manager

You will have the opportunity to shape the product marketing function within a rapidly growing company. In this role, you will be responsible for driving adoption and retention of PulsePoint’s suite of programmatic and analytics products. You will partner closely with the product, sales, and marketing teams to execute on product positioning and messaging, go-to-market strategy, exceptional customer experience, sales enablement, and competitive intelligence. You will help drive and scale our marketing targeted to healthcare advertising agencies, pharmaceutical, medical device, and other healthcare organizations.

This will be a great fit for you if:

You are intellectually curious about working at the cross-section of healthcare and technology for the purpose of driving positive health outcomes
You are a natural storyteller who can take complex information and ideas and simplify them into customer-friendly messaging
You enjoy launching new products with a strong go-to-market (GTM) strategy and you are a problem solver looking for new opportunities to improve product experience for our customers

You are comfortable working cross-functionally across product, sales, and marketing teams and can adjust and reprioritize projects to meet the company’s needs

What you'll be doing:

Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trends
Lead new product and feature launches, helping to develop messaging, launch assets, and serve as the presenter and coordinator of product training
Build and deliver sales enablement kits, arming our GTM team with compelling collateral, that communicates PulsePoint’s value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studies
Execute product marketing assets to support marketing campaigns across all relevant channels in collaboration with the marketing team
Leverage data-driven insights and competitive research to help inform the sales and product team

What we want you to bring to the table:

Minimum 5 years of proven experience in product marketing
Professional experience in B2B enterprise-level technology
Deep familiarity with and the ability to demonstrate a sophisticated understanding of programmatic technologies and/or strategies
Experience in health or media strongly preferred
Working knowledge of HubSpot, Salesforce, Jira, Canva, and Asana a plus
Proven track record for supporting go-to-market strategies, including sales enablement, marketing promotion and competitive intel
Can translate and condense highly technical product offerings and concepts into language for a variety of audiences

What we’ll give to you:

• Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
401(k) Match
Generous paid vacation and sick time
Paid parental leave & adoption assistance
Annual tuition assistance
Better Yourself Wellness program
Group volunteer opportunities and fun events
Commuting subsidy and commuter benefits
A referral bonus program -- we love hiring referrals here at PulsePoint

And there’s a lot more!

Target salary range: $110-125k base + 11k-12.5k target annual bonus

Selection Process:

Initial Phone Screen (60 mins)
Hiring Manager Video Call (60 mins)
Team Interview
Assignment
CPO video call (30 mins) + reference checks

And there’s a lot more!

WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.