Growth Marketing Manager

OutScout; United States; On-site; USD 60,000 - 200,000; Full time

Job summary

OutScout is seeking a Growth Marketing Manager to help accelerate a payroll FinTech's self-serve go-to-market strategies. Key responsibilities include managing digital channels, optimizing conversion funnels, and driving growth through data-driven marketing approaches. Ideal candidates will have 4+ years of experience in B2C or B2SMB environments and proficiency in growth strategies and analytics.

Qualifications

• 4+ years of experience in growth or digital marketing.
• Understanding of growth strategies and lead nurturing.
• Strong analytical mindset for data-driven decisions.

Responsibilities

• Lead and grow the affiliate marketing program.
• Manage and optimize marketing technology stack.
• Track performance across channels using analytics.

Skills

Growth Marketing

Digital Marketing

Analytical Skills

User Acquisition

Lead Nurturing

Communication

Tools

Hubspot

Webflow

VWO

Google Analytics

Job description

Direct message the job poster from OutScout

OutScout is partnered with a payroll FinTech company looking to fill a Growth Marketing Manager position to accelerate their self-serve go-to-market motion.

Their platform simplifies household payroll and taxes for families employing nannies, housekeepers, and other caregivers, making it affordable, easy, and stress-free. They handle complex processes like tax filings, payments, and compliance through a user-friendly, reliable, and transparent platform.

They recently raised a $50M funding round from Spectrum Equity.

This person will report to the Head of Marketing and will play a critical role in optimizing our conversion funnels, improving customer acquisition, and driving scalable growth through a data-driven approach. You will manage digital channels, specifically our affiliate marketing program, and also support across marketing analytics, marketing ops, and conversion rate optimization.

What You'll Do

• Lead and grow our affiliate marketing program, using the Impact platform.
• Develop and execute A/B tests on landing pages, lead forms, and marketing automation flows to optimize performance.
• Manage and optimize our martech stack (Hubspot, Webflow, VWO, GA4) to ensure seamless marketing operations and automation.
• Build dashboards and track performance across various channels and cohorts using Google Analytics, HubSpot, and other relevant tools to measure and improve effectiveness.
• Experiment with new marketing channels and manage existing agency relationships.

What You Bring

• 4+ years of experience in growth marketing, digital marketing, or marketing operations in a B2C or B2SMB environment.
• Deep understanding of growth strategies, user acquisition, and lead-nurturing tactics.
• Strong analytical mindset with proficiency in data-driven decision-making.
• Experience managing one or more paid media channels.
• Experience in building dashboards and tracking performance across marketing channels and customer cohorts.
• Excellent communication skills and ability to present insights to cross-functional teams.

Nice-to-Haves

Experience in the payroll, fintech, or B2C services space.

Comp: 90-100k base salary + benefits

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development and Financial Services

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