Paid Media Marketing Manager, Ads

Amazon; New York (NY); On-site; USD 70,000 - 152,000; Full time

Job summary

Amazon is seeking a Paid Media Marketing Manager for its Ads team in New York. The role involves strategic planning, execution, and optimization of high-profile campaigns, necessitating experience in paid media. Candidates should be adept in data analysis and project management, working collaboratively across teams to drive impactful results.

Benefits

Competitive salary

Comprehensive benefits package

Opportunities for professional development

Qualifications

• 4+ years of marketing experience with proven skills in paid media.
• Ability to drive strategic objectives and measure outcomes.
• Experience managing relationships with agencies and stakeholders.

Responsibilities

• Define and execute the paid media strategy.
• Analyze campaign performance and optimize against key metrics.
• Collaborate with cross-functional teams to enhance marketing efforts.

Skills

Strategic thinking

Data analysis

Creative problem-solving

Education

Bachelor's degree in Marketing or related field

Tools

Excel

Tableau

Google Analytics

Job description

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Description

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.

Description

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.

Do you want to help change the way millions of customers worldwide shop? If so, Amazon Ads is looking for you! Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With our first-party insights, millions of worldwide customer accounts, Amazon properties, and third-party publishers and exchanges—brands can reach the right audiences in the right places, both on and off Amazon.

The Paid Media Marketing Manager on the Amazon Ads Marketing team will drive brand, performance, content, and product marketing objectives through paid media globally. In this role, you will own paid media planning, optimization, and operations for a variety of high profile campaigns. You’ll partner with teams across the Amazon Ads organization to create campaigns tied to business objectives, manage agency relationships, optimize spend, and measure results. This role is both strategic and hands on, responsible for having a vision to how paid media is part of our digital marketing experiences, but also able to do deep into the work to optimize, find trends, and manage campaigns.

The ideal candidate can easily balance data-driven strategic planning with flawless execution. They have a deep experience in paid media, and can leverage this background to know how to scale new ideas, infuse creativity, and test (and test!) to drive results. Leveraging their proven creative, analytical and project management capabilities, they will partner with stakeholders to imagine, plan, implement and optimize compelling campaigns that drive business results.

Key job responsibilities

• Define and execute the paid media strategy for Amazon Ads marketing objectives.
• Partner with Amazon Ads marketing teams as a paid media subject matter expert, aligning business goals with planning and execution.
• Manage and drive a learning agenda and measurement approach
• Maintain a complete planning schedule, and make it constantly visible to leadership and stakeholders.
• Develop KPIs and uncover channel insights to benchmark expectations and goals.
• Build reporting to analyze campaign performance and downstream business impact and optimize against key performance metrics. Present findings to business leaders.
• Work across digital marketing teams to collectively improve the digital marketing experience.
• Manage relationship with agencies and vendors supporting our campaigns
• Keep a pulse on current paid media trends to identify new opportunities for our paid campaigns
  
  

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in multi-territory campaign management
  
  

Preferred Qualifications

• 4+ years of experience in paid media marketing
• Direct experience managing media plans and working with ad agencies
• In-platform execution experience setting up campaigns in Meta, LinkedIn, Tikok, and DSPs
• Experience with Sprinklr or other similar platforms preferred
• Analytical experience with BI tools like Tableau, Google Analytics, Adobe Analytics or Amazon QuickSight
• Excellent oral and written communication skills and an ability to influence others, especially when working across teams and functions
• Proficiency in a variety of digital tools and the ability to learn new technologies quickly.
• A passion for digital advertising and the tech industry
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon Advertising LLC

Job ID: A3001355

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development

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