Senior Product Marketing Manager

TextUs; United States; Remote; USD 105,000 - 125,000; Full time

Job summary

TextUs is seeking a Senior Product Marketing Manager to lead go-to-market strategies and enhance the user journey experience. This role combines a deep understanding of product marketing with a data-driven approach to drive measurable outcomes across teams. The ideal candidate is proactive, collaborative, and experienced in B2B marketing, especially within the MarTech or SaaS sectors. Join TextUs to help revolutionize business communication while enjoying competitive pay and comprehensive benefits.

Benefits

Competitive pay

Health / Dental / Vision Insurance

Unlimited PTO

401K with company match

Cell phone + internet reimbursement for $100/month

One-time $1,000 home office stipend after 6 months

Up to 12 weeks of Paid Leave

Observe all 12 federal holidays

Qualifications

• 5 to 9 years experience in B2B product marketing or related fields.
• Experience in MarTech & SaaS is a bonus.
• Strong project management skills; able to hold teams accountable.

Responsibilities

• Drive GTM and release plans, ensuring execution across teams.
• Use data-driven insights to inform marketing strategies.
• Facilitate communication across product, marketing, sales and CX.

Skills

Product Marketing Acumen

Analytical Thinking

Executional Excellence

Collaboration

Communication

Tools

Salesforce

HubSpot

Asana

Notion

Google Workspace

Navattic

Job description

Senior Product Marketing Manager

WHY TEXTUS

TextUs on a mission to revolutionize business communication by enabling seamless and impactful engagement between workers and consumers. With a focus on innovation, ease of use, and delivering measurable results, our strategy is rooted in creating tools that outperform other messaging solutions while fostering trust and value for our customers and stakeholders.

At TextUs, every team member is empowered to make a difference. Our collaborative and data-driven culture, combined with the guidance of a proven leadership team, ensures you have the resources and support to excel. Together, we’re building the future of mobile-first, conversational engagement and redefining what’s possible for businesses and their stakeholders.

RESPONSIBILITIES

• Understanding the User Journey Experience
• Use insights from customer interviews, call reviews, and frontline feedback to refine and evolve our ICP-specific narratives.
• Serve as the connective tissue between product and go-to-market teams, particularly focused on aligning outbound efforts.
• Facilitate cross-functional communication to ensure unified messaging, sales readiness, and product feedback loops.
• GTM Execution
• Own and drive GTM and release plans, ensuring cross-functional execution across Product, Marketing, Sales, and CX.
• Align with GTM team to anticipate customer and channel friction points and deliver effective enablement/training.
• Break down complex projects or campaigns into manageable, actionable components in a trackable format.
• Drive initiatives toward measurable outcomes that reflect strategic objectives.
• Navigate decision-making by evaluating multiple variables, potential outcomes, and stakeholder perspectives.
• Balance the needs of multiple stakeholders with foresight and diplomacy.
• Foster positive relationships while delivering outcomes that align with organizational priorities.
• Product Fluency
• Coordinate with Product Managers to obtain key information about upcoming feature releases.
• Tailor messaging for key features and workflows across priority verticals.
• Develop and maintain positioning for new and existing products that clearly communicate value, differentiation, and customer impact.
• Evaluate and aid the team in decisions about pricing and packaging.
• Data-Driven Mentality
• Distribute and socialize market and competitive intelligence to inform strategic decision-making across the organization.
• Conduct ongoing market and competitor research to identify trends, risks, and whitespace opportunities.
• Apply both quantitative and qualitative data to enhance customer and business outcomes.
• Incorporate research and analysis to continuously refine and improve execution.
• Develop and maintain metrics and reporting that inform current performance and progress toward goals including revenue and feature adoption.

WHO YOU ARE

• Product Marketing Acumen
• 5 to 9 years experience in B2B product marketing, marketing communications, technical writing.
• MarTech & SaaS experience is a bonus.
• Curious, confident, collaborative and proactive.
• Analytical Thinking
• Ability to distill complex data and customer feedback into clear insights that inform messaging, positioning, and go-to-market strategies.
• Executional Excellence
• Strong project management skills, with the ability to hold cross-functional teams accountable in a trackable format using project management platforms like Asana.
• Self-motivated with the ability to operate independently with minimal oversight from leadership at times, and hit deadlines and goals consistently.
• Collaboration
• Experience working with sales, client services, Product Management, developers, and go-to-market teams.
• Communication
• Ability to understand and articulate product value.
• Strong writing skills. Compelling narrator of positive customer outcomes delivered via platform enhancements large and small.
• Excellent oral communication skills including the ability to effectively convey information to a wide variety of internal and external audiences, live or offline.

Preferred Qualifications

• Industry Experience
• Experience in marketing automation, sales engagement, or communication tools (e.g., Intercom, Braze, Outreach, CRM platforms).
• Experience in Martech or adtech and familiarity with the types of problems these tools solve.
• Start-Up or Scaling Company
• Experience at growth-stage companies (75-500 employees) or both startup and large company experience.
• Ideal if the candidate has experience in both small and large companies, as they will have the ability to adapt to scaling operations and ownership responsibilities
• Business Development & Partnership
• Ability to work alongside marketing to manage relationships with external partners and integrations, such as marketplace listings (Salesforce, HubSpot) and channel partnerships.
• Understanding of how to position products within these ecosystems.

This is our stack, we’re looking for someone with experience in most or all of

• Salesforce
• HubSpot
• Asana
• Notion
• Google Workspace
• Navattic (preferred)

INTERVIEW PROCESS

• Initial Phone Call w. Recruiter
  • Topics: Culture, logistics
• Interview w. VP of Marketing (Zoom video or in person)
  • Topics: Culture, skills, role overview
• Rembrandt Assessment
  • Topic: The Rembrandt assessment allows TextUs to assess how your personality fits within the role and the TextUs culture.
• Interview w. SVP of Product (Zoom video or in person)
  • Topics: Culture, skills, role overview
• Interview w. Product & GTM Team and Panel Presentation (Zoom video)
  • Topics: Culture, leadership, skills, role overview
• Q&A w. CEO (Zoom video)
  • Topics: You will come prepared with questions about the role, team, product to ensure this role is the best fit for you.

EMPLOYMENT DETAILS

• Job Type: Full-time
• Compensation Range: $105,000 - $125,000
• Location: Remote. Headquartered in Denver, CO
• # of hires for this role: 1
• Reporting to: VP of Marketing

By submitting your resume for this role - you consent to communication via text and email

TEXTUS BENEFITS INCLUDE

• Competitive pay
• Health / Dental / Vision Insurance
• HSA contributions
• 401K with company match
• Unlimited PTO
• Cell phone + internet reimbursement for $100/month.
• One-time $1,000 home office stipend once you’ve been with TextUs for 6 months
• For Manager & above roles equity within the organization will be offered
• Up to 12 weeks of Paid Leave
• Observe all 12 federal holidays
• U.S. remote first with optional WeWork office space in downtown Denver, CO

TextUs does not discriminate based on race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff, volunteers, subcontractors, vendors, and clients.